Magazine/Coming next/Issue 04
Issue Nº 04
2026 edition
In production now. Free to read online when published.

The Technology & Trust Issue

Our Issue 04 examines the growing intersection of cybersecurity, connectivity, and guest trust, alongside the human intelligence behind great guest experience in some of the world’s most distinctive hotel environments. More interviews and features to be confirmed.

Status
In production
Cover interview
Adam Blake
Regions so far
UK · EMEA
First look at the cover
Cover interview: Adam Blake, CEO, ThreatSpike
2026
5
Interviews
confirmed
1
Interview
in progress
More
Interviews & articles
to be confirmed
2
Regions so far
UK · EMEA
From the cover interview

Hotel IT, Wi-Fi and data security sit behind almost every guest moment. Issue 04 asks the people responsible for them what actually works.

Interviews so far from

United Kingdom · United Arab Emirates · Sweden

“
When IT is genuinely managed well, security becomes a byproduct of that not a separate workstream.
Adam Blake, CEO, ThreatSpike
Forum feature

Hotel Guest Experience Forum 2026

HGEF 2026 · London · European · C-Level Summit

ISSUE 04 will feature highlights and insights from the Hotel Guest Experience Forum 2026 programme including the 3rd Annual Forum at the Waldorf Hilton, London (30 June), the 2nd European Forum at Crowne Plaza Copenhagen Towers (25-26 May 2027), and the 1st Ireland Hotel Guest Experience Forum.

01
London
3rd HGEF · 30 Jun 2026
02
Copenhagen
2nd European HGEF · 25-26 May 2027
03
Ireland
1st Irish HGEF · 2027
Confirmed interviews

Who you will hear from in Issue 04

More interviews and features are still being confirmed, so this list will grow as the issue comes together.

AB
No. 01 · Cover interview

Adam Blake

CEO · ThreatSpike

Why hotel IT is fundamentally broken and how treating cybersecurity as an IT management question, not a technology question, is the shift that changes everything for guest trust and operational reliability.

Cybersecurity·It management·Guest trust
No. 02
PA

Pascal Aureau

Director UK · Wifirst

How managed Wi-Fi has evolved from a utility to a strategic asset and why a 0.23-point Booking.com score improvement across 5,600 European hotels makes the business case for connectivity investment.

Connectivity·Technology·Revenue impact
No. 03
SG

Shalini Gurjar

W Insider · W Abu Dhabi, Yas Island, Marriott

What it means to be a W Insider rather than a Guest Experience Manager and how a role built on intuition, creativity, and emotional intelligence creates loyalty that outlasts a single stay.

Guest experience·Luxury·Uae
No. 04
MB

Mirja Braun

CEO/ GM · Clarion Hotel® Arlanda Airport Terminal

How leading from the front at an airport hotel that never sleeps and hosting Europe’s first Hotel Guest Experience Forum shapes a people-first culture where every team member owns the guest moment, not just their job function.

Nordic leadership·Airport hospitality·Culture & people
No. 05
MW

Michelle Whittemore

Director of Marketing · Pan Pacific London

How a global luxury brand builds a consistent guest experience narrative across markets and the role marketing plays in shaping expectation before the guest arrives.

Marketing·Luxury·Global
No. 06 · In progress
KM

Katie Mayger

Director of Sales & Marketing · Coppid Beech Hotel, UK

Marketing, brand, and how sales strategy at an independent UK hotel intersects with delivering genuine guest experience from first click to checkout.

Marketing & brand·Uk
Contribute

Want to be interviewed?

ISSUE 04 still has space. If you have something important to share with the industry, a perspective, a framework, or an insight, we would like to hear from you.

Themes this issue

What Issue 04 will cover

More topics to be confirmed as interviews are added.
Cybersecurity & Guest Data Trust
Managed Connectivity & Smart Rooms
Luxury Guest Experience in the UAE
Sales & Marketing Strategy
European Hotel Operations
Direct Booking & Brand Loyalty
AI & Technology in Hotel IT
More to be announced
Launch list

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The archive

Other issues

Apr 2025
Guest experience, leadership and strategy.
Jan 2025
Guest journey, operations and innovation.
Oct 2024
The launch issue. Trends to watch and interviews with industry leaders.