Nordic hospitality leader Strawberry has selected Amadeus Agency 360 Enterprise Edition to standardise its commercial business intelligence and drive profitable demand across its portfolio of more than 250 hotels spanning the Nordic region, Lithuania, and the Faroe Islands.
The portfolio-wide deployment replaces previous limited-property usage, providing commercial, revenue, and sales teams with unified visibility into global travel agency booking patterns and corporate market share.
Unifying Market Intelligence and Competitive Performance
As a major hotel operator managing diverse properties ranging from urban lifestyle brands to remote leisure retreats, gaining clear visibility into travel agency booking trends is vital for commercial strategy. Amadeus Agency 360 Enterprise Edition aggregates global travel agency air and hotel booking data, allowing Strawberry’s commercial teams to benchmark performance against local competitors and identify high-value corporate accounts.
Key operational capabilities delivered through the deployment include:
- Comprehensive Market Benchmarking: Provides deep insight into travel agency bookings, enabling property and regional teams to track local market share and identify shifting demand patterns.
- Corporate Account Tracking: Uncovers top-performing corporate accounts and travel management companies (TMCs) actively booking within the region, streamlining direct sales outreach.
- Centralised Portfolio Visibility: Offers corporate leadership and regional revenue directors a consistent, unified data layer across all 250+ hotels.
Executive Insights
“By extending Agency 360 across our portfolio, we have a more consistent view of demand trends, competitive performance, and corporate opportunities, helping our teams make more informed commercial decisions.”
-Peter Olofsson, Director of Distribution, Strawberry
Key Highlights & Strategic Takeaways
- Portfolio Scope: Full deployment across more than 250 Strawberry hotels in the Nordic region, Lithuania, and the Faroe Islands.
- Core Technology: Amadeus Agency 360 Enterprise Edition business intelligence platform.
- Commercial Impact: Empowers revenue, sales, and distribution teams with granular travel agency booking data and competitive market share insights.