Trump Hotels has announced a new partnership with BirchStreet Systems, a leading provider of procure-to-pay automation solutions for the hospitality industry, to implement the ReactorNet solution across its global portfolio of luxury properties. The three-year agreement aims to streamline operations, improve data consolidation, and enhance efficiency at Trump Hotels’ locations worldwide.

As part of the rollout, Trump Hotels will leverage BirchStreet’s full suite of integrated tools, including eProcurement, accounts payable workflow, inventory management, and Capex management. The goal is to simplify and automate processes across the hotel chain’s operations, creating a more seamless approach to resource management and decision-making.

The first property to implement the ReactorNet solution will be Trump International Golf Links & Hotel Ireland, Doonbeg, starting in March of this year. The global rollout will continue through 2024, with deployments scheduled at Trump International Hotel & Tower Chicago, Trump National Doral Miami, and Trump International Hotel & Tower New York. The final phase, slated for 2025, will include Trump Hotel corporate offices, Trump International Hotel Las Vegas, and Trump Turnberry in Scotland.

Enhancing Efficiency Through Automation

Trump Hotels selected the ReactorNet solution for its ease of use, value, and ability to automate the purchase order (PO) lifecycle, improving productivity across its properties. The system will help consolidate various operational processes into one platform, eliminating the need for multiple systems and reducing duplication.

Katherine Elardo, VP of Global Procurement at Trump Hotels, emphasised the importance of this integration: “The ReactorNet solution allows us to consolidate our operational needs into one streamlined system, greatly enhancing our productivity and data management capabilities. It’s a significant step forward for us.”

Comprehensive Training for a Smooth Transition

To ensure a smooth transition, BirchStreet Systems will provide in-person training for Trump Hotels staff at each property. This hands-on approach will ensure all employees are comfortable with the new systems and processes, allowing for a seamless shift to automated workflows.

Anita Watts, Principal at BirchStreet Systems, highlighted the importance of data consolidation in modern hospitality management: “By integrating various operational needs into a single system, hotels can manage resources more efficiently, reduce gaps, and make smarter, data-driven decisions. We’re excited to partner with Trump Hotels to provide a solution tailored to their needs.”

The rollout of ReactorNet across Trump Hotels marks a significant investment in technology and efficiency, positioning the brand to streamline its operations and enhance service delivery. This partnership reflects both companies’ commitment to innovation and operational excellence, setting the stage for continued success in the hospitality industry.