Wyndham Hotels & Resorts has unveiled a series of new initiatives with its commitment to hotel owner success. Introducing advancements in technology, sourcing, loyalty, and marketing to help franchises enhance guest experiences, lower costs, and improve operational efficiency.
Technology Enhancements
Wyndham is investing in cutting-edge AI-powered solutions, including:
- Wyndham Connect PLUS, featuring automated AI messaging and self-service check-in to streamline guest interactions and reduce staffing pressures.
- Wyndham Gateway, a new Wi-Fi portal that offers a centralised login experience, enabling upsell opportunities for franchisees.
Simplified Sourcing & Insurance Solutions
To support owners with cost-effective procurement, Wyndham is introducing:
- Wyndham Marketplace, making it easier to find and purchase brand-approved products at competitive rates.
- Wyndham PriceIQ, a pricing tool helping franchisees secure the best deals on essential supplies.
- A partnership with HUB International, providing affordable, high-quality insurance solutions curated for hospitality businesses.
Wyndham Rewards Expands Offerings
Wyndham Rewards, recognised as the number 1 hotel loyalty program, is evolving with:
- Wyndham Rewards Experiences, allowing members to bid on exclusive events at Madison Square Garden, Radio City Music Hall, and Caesars Rewards properties.
- A partnership with Applebee’s, enabling members to earn points on mobile orders with free hotel delivery.
- New hotel reimbursement models, rewarding franchisees based on guest satisfaction scores, rather than just occupancy.
New Marketing Campaign: “Where There’s a Wyndham, There’s a Way”
Wyndham is launching a nationwide marketing campaign, uniting Wyndham Hotels & Resorts and Wyndham Rewards under a single identity. Running from summer through autumn, the campaign will span TV, streaming, social media, online search, and outdoor ads, ensuring Wyndham remains first priority for travellers.
Commitment to Long-Term Growth
Under its OwnerFirst franchising approach, Wyndham continues to drive record franchisee retention rates (96%) and invest in best technology, with $350 million allocated since 2018. The company is expanding support for hotel owners while growing one of the industry’s strongest development pipelines.
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