Hotel rooms in New York City for the finals weekend of the US Open Tennis Championships have been booked at rates 16% higher than the average prices seen this summer. This surge is highlighted in new data from SiteMinder, the leading global distribution and revenue platform, which analysed bookings for the two-week tournament starting at the end of August.
The average daily rate (ADR) in New York City for the finals weekend, from September 6-8, has climbed to $336. This is a noticeable increase from the $317 average during the tournament period (August 26 to September 8), the $290 summer average, and the $281 year-to-date average.
SiteMinder’s data also reveals an extension in the booking window for the US Open, growing from 113 days in 2023 to 123 days in 2024. This indicates a rising interest and demand for accommodations well in advance of the event.
“The excitement surrounding the US Open has significantly boosted hotel demand in New York City as summer draws to a close,” says Trent Innes, Chief Growth Officer at SiteMinder. “The tournament period is a unique time for the city, and with strong interest from sports travellers, hotels have a vital role. By capitalising on this peak period with tailored promotions and exceptional guest experiences, astute businesses can not only increase their revenue but also attract and delight new fans by delivering an unforgettable stay.”
The US Open is expected to draw nearly 1 million visitors to Flushing Meadows this year, where tennis star Novak Djokovic will aim to defend his title and secure a record 25th Grand Slam. The extended booking window from 2023 to 2024 reflects the growing anticipation for the event, providing a lucrative opportunity for hoteliers to maximise their earnings and enhance the guest experience during this high-demand period.
Subscribe to our newsletter below