TRIBE, Accor’s bold, design-driven hotel brand, has reached an exciting milestone with 20 hotels now open across the globe. Renowned for its smart, stylish spaces that prioritise both function and social interaction, TRIBE is on track to redefine modern hospitality. With more than 40 additional properties currently under development, the brand’s journey is far from over, reflecting the increasing global appetite for lifestyle-driven stays.
Revolutionising Hospitality Through Design
Jean-Yves Minet, Global Brand President, Midscale & Economy at Accor, emphasised TRIBE’s unique approach: “Reaching 20 TRIBE hotels is just the beginning of our journey to redefine modern hospitality. TRIBE offers design-led spaces that provide everything guests need and nothing they don’t. Vibrant, functional places to work, play, or relax-all at an accessible price point.”
TRIBE hotels are carefully curated to meet the needs of today’s traveler, blending high-quality comfort with affordability. The focus on what truly matters-stylish design, functional spaces, and a sense of connection-makes TRIBE a standout in the midscale lifestyle segment, which is growing rapidly worldwide.
A Winning Formula for Travellers and Investors
Camil Yazbeck, Global Chief Development Officer, Premium, Midscale & Economy Division, Accor, highlighted TRIBE’s appeal for both guests and investors: “TRIBE delivers on the lifestyle demand for innovative, vibrant stays that attract modern travelers and locals alike. For our partners, TRIBE offers strong financial returns through ADR premiums, optimised space planning, and high GOP margins. The brand is also ideal for conversions, aligning with Accor’s commitment to responsible growth and sustainable hotel development.”
TRIBE’s distinctive spaces combine local vibrancy with sleek design credentials, making them a magnet for socially-minded travelers. This approach not only enhances the guest experience but also ensures high performance for property owners.
Expanding TRIBE’s Bold Vision
As the brand continues to grow, TRIBE remains committed to delivering intelligent, creative, and highly functional spaces. Each property reflects the ethos of contemporary living, providing unique environments where individuality and connection thrive.
With 20 hotels already redefining expectations and more on the horizon, TRIBE is setting a new benchmark for lifestyle-based hospitality-proving that exceptional design, comfort, and value can coexist seamlessly.
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