Global leisure travel leader Travel + Leisure Co. (NYSE: TNL) has announced the launch of a new Trail Partner network for its Eddie Bauer Adventure Club. The initiative expands flexibility for club owners by allowing them to use their membership credits at curated third-party outdoor hospitality brands and for eligible excursion add-ons.
As part of the launch, upscale outdoor hospitality brand Under Canvas has been named the debut Trail Partner.
Unlocking Access to 18 Under Canvas Glamping Locations
Under Canvas operates safari-inspired luxury glamping accommodations in iconic North American outdoor destinations. Through the partnership, Eddie Bauer Adventure Club owners can now seamlessly apply their club credits toward bookings at all 18 Under Canvas properties, including locations near major national parks and landscapes:
- National Parks & Iconic Landscapes: Yellowstone, Zion, Grand Canyon, Yosemite, and the Great Smoky Mountains
- Regional Hubs: Santa Fe and the Columbia River Gorge in the Pacific Northwest.
Under Canvas accommodations feature upscale outdoor amenities, including king-sized beds, private ensuite bathrooms, wood-burning stoves, and custom canvas tent designs.
Expanding Beyond Dedicated Basecamps
The Eddie Bauer Adventure Club, operated by Travel + Leisure Co. under license from Authentic Brands Group, connects brand loyalists and outdoor enthusiasts with lifestyle-driven travel experiences.
By launching the Trail Partner network, Travel + Leisure Co. enables club members to redeem credits beyond traditional resort Basecamps. All partner stays and excursion add-ons are managed through the club’s dedicated travel agency, creating a centralized ecosystem for experiential travel.
Key Highlights & Strategic Takeaways
- Trail Partner Network Debut: Introduces third-party experiential travel partnerships to the Eddie Bauer Adventure Club credit system.
- Inaugural Partner: Under Canvas joins as the first partner, integrating 18 luxury safari-style glamping destinations across North America.
- Seamless Credit Redemption: Club members can use existing membership credits for both partner lodging and curated outdoor excursions.
- Experiential Ownership Focus: Drives value for vacation owners by pairing lifestyle apparel branding with immersive Eco-luxury travel options.