Titanic Hotels, a prominent hotel brand with properties in Turkey and Germany, has teamed up with IDeaS, a leading provider of revenue management software and services, to enhance its revenue optimisation strategy across its hotels in Germany. By adopting the IDeaS G3 Revenue Management System (RMS), Titanic Hotels is transitioning from manual revenue management processes to a more data-driven and automated approach.
Prior to this partnership, Titanic Hotels Germany relied on siloed databases and manual methods for managing revenue, which limited their ability to forecast demand and adjust pricing strategies in real-time. Recognising the need for more accurate and efficient systems, the hotel group decided to upgrade its technology stack and revenue systems to align with its broader business goals.
The decision to implement IDeaS G3 RMS was also influenced by the need for a solution that would integrate seamlessly with Titanic Hotels’ property management system (PMS), ensuring better operational efficiency and streamlined processes.
With the introduction of G3 RMS, Titanic Hotels’ German properties will benefit from several key advantages:
Advanced Analytics and Dynamic Pricing: G3 RMS continuously analyses both internal property data and external market trends, enabling Titanic Hotels to optimise room pricing and capture maximum profitability.
Strategic Efficiency: By automating processes that previously required manual data entry, Titanic Hotels’ revenue teams can now focus on more strategic efforts. This shift empowers the team to make data-driven decisions with greater confidence and speed.
Integrated Systems: The integration between G3 RMS and the hotel’s existing systems allows for smooth, real-time data flow, reducing errors and accelerating decision-making.
‘What-If’ Analysis: The system’s analysis tools allow the team to simulate various scenarios, helping them identify the most profitable strategies before making adjustments.
Automated Dynamic Discounting: G3 RMS can automate discounting strategies in real-time, ensuring that Titanic Hotels never miss a revenue opportunity. This automation also frees staff to focus on guest experience and strategic initiatives.
This enhanced dynamic pricing capability allows Titanic Hotels to make precise adjustments based on real-time market conditions, offering them deeper insights into guest behaviour and operations. Customisable reporting tools also provide property-specific data, which helps the team make informed decisions tailored to each hotel’s unique market position.
Antje Kuschel, Area Revenue Manager at Titanic Hotels Berlin, said, “After an extensive selection process, we chose to partner with IDeaS. Their proven success in the industry and the technology’s robust features made it the clear choice for us. We’re already seeing the benefits in terms of revenue improvements.”
Burak Unver, Chief Strategy Officer of Titanic Hotels Germany, added, “We’re excited to fully embrace this technology and its potential to help us deliver outstanding guest experiences while boosting our competitiveness in the German hospitality market.”
Michael McCartan, Area Vice President for EMEA at IDeaS, commented, “We’re thrilled to welcome Titanic Hotels to the IDeaS family. As the hospitality industry navigates a rapidly changing market, G3 RMS will be instrumental in driving sustainable revenue success for their stunning collection of properties.”
This collaboration marks a new chapter for Titanic Hotels Germany, as they continue to adopt cutting-edge technology to remain competitive and offer exceptional guest experiences in a dynamic hospitality landscape.
Subscribe to our newsletter below