Thomas Cook (India) Limited, a leader in travel services, along with its Group Company, SOTC Travel, has unveiled a groundbreaking AI-powered platform designed to revolutionise the way customers plan and book their holidays. This new platform promises to make creating customised trips faster and more convenient than ever before, cutting the process down to just minutes. Initially rolled out to sellers, the platform is set to be accessible directly to customers through the Thomas Cook and SOTC websites and mobile apps within the coming months.
Planning a tailored holiday has traditionally been a time-consuming task for travel experts, involving extensive research, coordination with multiple suppliers, and navigating through various components like flights, hotels, attractions, and local transportation. The process typically took between 48 to 72 hours or even longer. However, with the introduction of Thomas Cook and SOTC’s AI-based platform, the entire process has been streamlined, enabling customers to design their perfect holiday in less than 10 minutes.
The platform leverages advanced Deep Learning and AI algorithms to provide intelligent, personalised travel recommendations based on individual preferences. By tapping into a vast global network of partners for flights, hotels, experiences, and transportation, the platform offers a highly personalised and efficient holiday planning experience.
Key Capabilities of the AI Platform:
- Inspire Engine: AI-driven suggestions that optimise time and budget based on customer interests.
- Swift Personalisation: Customised trip planning in minutes, tailored to each user’s preferences.
- Speed: Significantly reduced turnaround time-now under 10 minutes.
- Convenience: Plan and book trips easily, anytime and anywhere.
- Flexible Customisation: Users can either book the recommended options or fine-tune every element of their itinerary to fit their needs.
Key Features Include:
- Theme-Based Destination Rankings: Tailored recommendations based on thematic interests.
- Flight Price Predictions and Recommendations: Smart suggestions for flights based on pricing trends.
- Activity Ranking and Scheduling: Prioritised recommendations for attractions and experiences.
- Hotel Price Predictions and Recommendations: Insightful hotel suggestions based on price trends.
- Optimisation Within Budget: Ensures all components of the trip stay within the customer’s budget.
Mr. Rajeev Kale, President & Country Head – Holidays, MICE, Visa at Thomas Cook (India) Limited, shared his excitement about the platform’s launch: “The modern Indian traveller increasingly demands personalised, tailor-made trips that cater to their specific preferences. As part of our digital-first strategy, I’m thrilled to introduce this AI-powered platform that will allow both our frontline team and customers to craft deeply personalised holiday programs in real-time. This cutting-edge technology marks a significant leap forward in how Indians plan their travels.”
Mr. Daniel D’Souza, President & Country Head – Holidays at SOTC Travel, echoed these sentiments, stating, “We are excited to unveil our AI-powered platform that enables customers to plan their customised holidays in real-time. This platform is designed to deliver real-time recommendations and optimise every aspect of trip planning, bringing a new level of personalisation to travel. We believe AI is the key to unlocking intuitive, efficient, and personalised travel experiences, and we are proud to lead the way in this new era of travel.”
With this innovative platform, Thomas Cook India and SOTC are poised to transform the travel planning landscape, making it easier, faster, and more personalised than ever before.
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