The Westin Palace, Madrid, one of the Spanish capital’s most iconic hotels, is set to begin an exciting new chapter. Following a comprehensive renovation, the historic property will be rebranded on 24 March 2025 as ‘The Palace, a Luxury Collection Hotel, Madrid’.
Originally opened in 1912 as ‘El Palace de Madrid’, this architectural jewel has been a beacon of elegance and hospitality for over a century. With 470 exquisitely redesigned rooms and suites, the hotel aims to blend its rich history with modern luxury under its new identity.
The rebranding comes under the ownership of Archer Hotel Capital B.V., which also owns the celebrated Hotel Arts Barcelona, operated by The Ritz-Carlton. Maintaining continuity during this transformation, Mr Pablo Flores will continue to serve as General Manager, bringing his steady leadership to this new era for the hotel.
This marks a significant milestone for Marriott International, as The Palace becomes the second property in Madrid to join The Luxury Collection. It will complement the esteemed ‘Santo Mauro, a Luxury Collection Hotel’, a boutique property with just 51 rooms and suites. Santo Mauro, privately owned by Antonio Catalán Díaz, has set a benchmark for luxury in Madrid since its renovation, rivaling notable neighbours such as the Four Seasons Madrid and the Mandarin Oriental Ritz.
The Palace’s transformation further bolsters Marriott’s luxurious presence in Madrid, which also includes the ‘JW Marriott Hotel Madrid’. Opened in 2022, the JW Marriott is a flagship property that epitomises contemporary sophistication, situated directly opposite the Four Seasons.
As The Palace prepares to open its doors to discerning travellers once again, its larger scale and illustrious heritage promise to add a dynamic new dimension to Madrid’s already vibrant luxury hospitality scene. All eyes will be on how this historic gem will position itself amid the city’s elite offerings, where excellence and elegance reign supreme.
Subscribe to our newsletter below