Story Hotel Signalfabriken, part of the JDV by Hyatt collection, is redefining the boutique hotel experience by placing wellness at the heart of its guest offerings. Located in Sundbyberg’s historic Signalfabriken, the 83-room property is pioneering a unique approach to guest well-being, seamlessly integrating fitness and health into its services.
Wellness on the Go
In partnership with Gympak, the hotel has introduced a first-of-its-kind service allowing guests to rent or borrow workout clothes and shoes directly from reception. This thoughtful addition ensures travelers can maintain their fitness routines even if they leave their gear at home. Additionally, a portable fitness kit designed for in-room training is now available, offering guests the flexibility to stay active without leaving their rooms.
Joy Juhlin, CEO of Story Hotel Signalfabriken
Joy Juhlin, CEO of Story Hotel Signalfabriken, shared the vision behind the initiative: “We want to create a seamless blend of relaxation and wellness that adapts to each guest’s lifestyle. Gympak has been instrumental in helping us design a solution that inspires our guests to make health a priority during their stay.”
This innovation builds on successful wellness initiatives at the hotel’s sister property on Riddargatan, where similar offerings have received enthusiastic feedback from guests.
Setting a New Standard for Boutique Hotels
Story Hotel Signalfabriken’s commitment to well-being extends beyond fitness. The hotel’s holistic approach combines modern design, thoughtful amenities, and personalised service to create a haven where guests can balance activity and relaxation.
Nestled in the vibrant center of Sundbyberg, the hotel’s historic charm pairs with its forward-thinking philosophy to appeal to both business and leisure travelers. By integrating wellness into its identity, Story Hotel Signalfabriken is setting a new benchmark for boutique hotels, offering not just a place to stay but a destination to recharge, refocus, and thrive.
With this health-focused initiative, the hotel reaffirms its dedication to being more than just a stylish retreat – it’s a lifestyle destination designed for modern travelers seeking balance and inspiration.
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