Serko, a global player in travel and expense management solutions, has announced a significant long-term partnership with Sabre, the global travel software giant. This collaboration aims to drive innovation in managed travel through joint development, investment, and a co-selling and marketing programme. Sabre’s North American sales teams will play a pivotal role in promoting Serko’s cutting-edge solutions.
In a major move, Serko has also acquired GetThere, a well-established business travel management platform. This acquisition signals an exciting new chapter for the GetThere team and its loyal customer base. The integration process is already well underway, with team members from India, the UK, and Australia transitioning to Serko. The US-based team is set to join in February. Serko has committed to expanding the GetThere team, particularly in Bengaluru, India, where the company plans to bolster its development hub to accelerate investment in product and technology.
A Promising Future for GetThere Customers
Brett Dowling, Vice President of GetThere, expressed his enthusiasm about the merger: “The GetThere team are thrilled to have joined forces with Serko, and our people are well on the way to a successful post-merger integration. GetThere has a very loyal customer base, and we can’t wait to bring them on the journey of innovation that lies ahead of us in 2025 and beyond.”
Investing in the Future of Business Travel
Darrin Grafton, CEO of Serko, welcomed the completion of the deal and outlined an ambitious vision for the future: “We see a significant opportunity for great technology to help companies optimise their travel programmes and deliver an exceptional user experience for their travel bookers and travellers. To achieve this, we are investing US$100 million over the next three years to advance our platform technology. In time, this platform will power all of Serko’s products, including GetThere, Zeno, and Booking.com for Business, with data and AI built in to harness emerging technology capabilities.”
Driving Innovation Forward
The partnership with Sabre and the acquisition of GetThere reflect Serko’s commitment to leading the evolution of business travel management. With plans to leverage advanced technologies such as AI, the company is poised to redefine the travel experience for businesses worldwide.
As 2025 approaches, Serko’s bold investments and strategic partnerships signal a transformative period for the travel industry, setting the stage for a smarter, more connected future.
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