In a move set to enhance Japan’s hospitality industry on the global stage, Sabre Hospitality, a division of Sabre Corporation, has announced a new partnership with Japanese travel technology company Loco Partners. This collaboration will connect more Japanese hotels, including traditional ryokan accommodations, to the global travel marketplace through Sabre Hospitality’s Global Distribution System (GDS Distribution).
For many Japanese hotels and ryokans, gaining international exposure has been a challenge. While Japan is a popular destination, many properties have yet to be listed on major global distribution networks, making them harder to find and book for travel agents worldwide. The new partnership aims to bridge that gap, providing greater visibility for these hotels and unlocking new opportunities for international bookings.
Bringing Japan’s Unique Hospitality to the World
Through GDS Distribution, Loco Partners will help local hoteliers access Sabre’s extensive global network, which connects travel agents with high-quality hotels across the world. This will not only increase revenue opportunities for Japanese hoteliers but also provide international travellers with a wider selection of unique stays.
“Japan is a key growth market for us, and this agreement is a step forward in our strategy to enable technological advancement for Japanese hoteliers while bringing increased and enhanced content to the global travel marketplace,” said Frank Trampert, SVP, Global Managing Director of Community Sales at Sabre Hospitality. “We’re very excited about the potential this partnership holds in increasing the visibility and accessibility of Japan’s diverse accommodations on a global scale.”
A Win for Hoteliers and Travellers Alike
For Loco Partners, the agreement aligns perfectly with their mission of showcasing Japan’s rich hospitality traditions to a broader audience. “We’re thrilled to partner with Sabre Hospitality,” said Koji Washino, CEO of Loco Partners. “This partnership not only supports our mission to showcase the best of Japanese hospitality but also strengthens our ability to connect with a broader audience of international travellers. We look forward to the positive impact this collaboration will have on our industry, and the enhanced experiences it can offer to travellers worldwide.”
The partnership comes at a time when Japan’s tourism sector is rebounding, with increasing demand from international visitors looking for authentic experiences. By integrating more hotels and ryokans into the global booking system, the collaboration promises to make Japan’s renowned hospitality more accessible than ever before. With Sabre Hospitality’s technology and Loco Partners’ local expertise, this partnership marks a significant step towards modernising Japan’s hotel industry and positioning it for long-term success on the international stage.
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