In a significant move for the hospitality sector, Roibos, the leading marketplace for hoteliers and distribution partners, has announced a strategic collaboration with Cloudbeds, one of the most innovative hotel management platforms. This partnership is set to reshape how hotels enhance their visibility and increase bookings through advanced distribution technology.
By working together, Roibos and Cloudbeds will unlock new distribution channels, helping hotels reach a wider audience across wholesalers, online travel agencies (OTAs), tour operators, travel agencies, closed-user groups, and more. The integration aligns with Cloudbeds’ mission to simplify hotel management, ensuring that hoteliers can focus on what matters most-delivering exceptional guest experiences.
A Partnership Fuelled by Innovation
Sebastien Leitner, Vice President of Strategic Partnerships at Cloudbeds, expressed his enthusiasm for the collaboration, highlighting how it will give hoteliers greater control over their distribution: “Cloudbeds’ mission has always been to drive more revenue for our customers. With Roibos and Cloudbeds, hoteliers can manage their distribution more effectively, making swift adjustments in just a few clicks. This partnership enables them to amplify their visibility and explore new channels with ease.”
The sentiment is echoed by Jenny Patterson, Vice President Americas, Chains & Connectivities at Roibos, who sees this partnership as a step towards redefining excellence in hotel distribution: “It’s a pleasure to collaborate with Cloudbeds, a key industry player that, like Roibos, is committed to helping hoteliers increase their bookings. This partnership reflects our dedication to delivering innovative solutions and ensuring hoteliers can achieve even greater success.”
Streamlining Hotel Distribution
Roibos’ streamlined distribution model allows hoteliers to make rapid adjustments, accelerating their speed-to-market without the need for intermediaries or mark-ups. By joining forces, Cloudbeds and Roibos are reinforcing their shared commitment to driving hotel revenue, simplifying operations, and expanding market reach.
For hoteliers, this collaboration represents an opportunity to enhance their visibility, increase bookings, and ultimately provide better experiences for their guests, a win-win for the entire industry.
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