Red Roof, a recognised leader in the lodging industry, has announced a strategic partnership with HotelIQ to implement its HotelIQ Decision Cloud, one of the most advanced AI-driven enterprise hospitality platforms available.
This collaboration enhances Red Roof’s cloud-based technology across its properties nationwide, empowering hotel owners and operators with faster, data-driven decision-making to optimise revenue and streamline operations.
Cutting-Edge Technology for Maximum Efficiency
The platform incorporates AI-powered predictive pricing models, advanced analytics, and system automations to maximise revenue and profitability. By delivering insights into key performance metrics and automating revenue-management processes, HotelIQ Decision Cloud eliminates manual data analysis while improving accuracy and reducing operational inefficiencies.
Zack Gharib, President of Red Roof®, remarked: “This state-of-the-art solution combines predictive pricing models, advanced analytics, and automated systems to help Red Roof owners achieve maximum profitability. The platform’s user-friendly interface allows hotel owners and operators to access innovative and industry-leading pricing strategies seamlessly. It is an exceptional solution for our brand and franchises.”
Unified Digital Workspace
HotelIQ’s platform provides tactical and strategic insights while ensuring hotel teams and operators collaborate efficiently within a unified digital workspace. Its AI-driven Price Optimization System enables quick and accurate inventory decisions, improving overall performance and driving profitability across Red Roof properties.
Gharib further emphasised: “By automating revenue-management processes, this partnership eliminates high-risk manual steps, reduces chargebacks, and enables teams to focus more on guest service.”
A Shared Commitment to Innovation
Apo Demirtas, Founder and CEO of HotelIQ, shared his enthusiasm for the collaboration: “We are thrilled to partner with Red Roof, a brand known for innovation and forward-thinking leadership. This alignment of vision and capabilities ensures exceptional results for Red Roof owners by leveraging advanced analytics and price optimisation.”
This partnership determines Red Roof’s commitment to advancing the hospitality industry through cutting-edge technology, making the most of AI-powered solutions to deliver measurable improvements in operations and guest satisfaction.
HotelIQ Decision Cloud sets the stage for a transformative approach to revenue management and operational efficiency, ensuring long-term success for Red Roof and its franchises.
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