Radisson Hotel Group is ramping up its expansion efforts, unveiling the rebranding of its prizeotel brand to Prize by Radisson, along with the signing of two new hotels in Central Europe. This strategic move highlights the Group’s ambition to broaden its presence in vibrant, centrally located markets, blending modern, high-design concepts with affordable hospitality.
The shift from prizeotel to Prize by Radisson aligns the dynamic brand more closely with Radisson’s core values and its renowned “Yes I Can!” guest experience, further emphasising its commitment to delivering exceptional service in a relaxed, social environment. Known for its eclectic, energetic design, Prize by Radisson offers a midscale lifestyle experience at the cost of an economy hotel, with spaces designed for modern living, work, and social interaction.
“The rebranding and expansion of Prize by Radisson marks a significant milestone in expanding the global reach of the brand and increasing its international appeal to our guests and owners,” said Elie Younes, Executive Vice President and Global Chief Development Officer at Radisson Hotel Group.
Connor Ryterski, Managing Director of Prize by Radisson, echoed this sentiment: “This rebrand represents a pivotal moment in our growth strategy. We’re excited to expand the Prize by Radisson footprint, delivering exceptional guest experiences while offering our owners the commercial excellence and security of being part of an international hotel chain.”
The two newly signed hotels, located in Gdansk and Berlin, are key to Radisson’s ambitious growth plans. Prize by Radisson, Gdansk City, set to open in 2026, will feature 126 rooms and be just 300 metres from the city’s famous Motlawa River boulevard, offering guests a blend of historic charm and modern vibrancy. Meanwhile, Prize by Radisson, Berlin City, scheduled for 2027, will be a 315-room property in the dynamic Prenzlauer Berg district. The hotel’s top floor will house a bar, social spaces, and co-working areas, providing panoramic views of Berlin’s iconic skyline. This building is also targeting DGNB Gold certification as part of the brand’s sustainability commitment, PrizePromise.
Since its debut in Germany in 2009, Prize by Radisson has redefined midscale design hotels by fusing smart lifestyle elements with affordable accommodation. Following expansion in 2022 with properties in Bonn, Vienna, and Münster, the brand now boasts 21 properties in operation or development across Europe. This includes the highly anticipated Prize by Radisson, Osnabrück City, set to open in 2025, which will feature 170 rooms as part of a mixed-use development.
Valerie Schuermans, Vice President of Western & Southern Europe at Radisson Hotel Group, described the rebrand as an exciting evolution. “This transformation enhances our ability to leverage Radisson’s strong regional recognition, while strengthening our portfolio and accelerating the international growth of Prize by Radisson.”
With its unique blend of vibrant design, affordability, and sustainability, Prize by Radisson is poised to make a significant impact in Europe’s key markets, delivering memorable experiences for travellers while offering strong growth opportunities for the brand’s investors and partners.
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