Radisson Hotel Group has launched its new ‘Revitalize Rooms’ initiative, designed to enhance guests’ sleep quality and promote better rest during their stay. Partnering with Biow, a leader in sleep science technology, the Group aims to ensure guests wake up feeling refreshed and energised.
Commitment to Guest Wellbeing
Sleep quality has always been a priority for Radisson Hotel Group, and its “Radisson Brilliant Basics” offering already includes premium mattresses, duvets, and pillows to provide restful nights. Now, the Group is taking this a step further with Revitalize Rooms, featuring Biow’s advanced science-based technology to tackle common sleep issues and improve overall guest wellbeing.
Addressing Sleep Challenges
Research shows that sleep is a top priority for travellers, with over 75% ranking a comfortable bed and good sleep ahead of strong WiFi. However, studies like the University of Fribourg’s ‘first night effect’ reveal that unfamiliar environments often disrupt sleep. Other findings show that only 34% of people sleep better in hotel rooms, while 40% dread sleeping away from home due to a lack of quality rest. Radisson Hotel Group defines this as ‘away-somnia’ and has introduced Revitalize Rooms to address it.
Innovative Sleep Technology
Biow’s Cold Atmospheric Plasma technology, produced in the European Union, promotes better sleep by eliminating inhaled biotoxicity and emitting energy that supports cellular function. Operating silently 24/7 with minimal power consumption, the Biow E-OX device helps reduce stress, recharge energy, and stimulate skin collagen while guests sleep.
Guests using Biow’s technology can enjoy benefits like:
- Improved sleep quality
- Reduced stress
- Enhanced energy levels
Launch Locations
Revitalize Rooms are now available at four Radisson hotels in Europe:
- Radisson Collection Royal Hotel, Copenhagen
- Radisson RED Liverpool
- Radisson Blu Hotel, Madrid Prado
- Radisson RED Madrid
Guests can pre-book the device before arriving at these locations, showcasing Radisson’s dedication to innovative guest experiences.
Leadership Perspectives
Cristina Serra, Global Senior Vice President Brand & Experience, Customer and Marketing Strategy at Radisson Hotel Group, emphasised the importance of sleep: “A good night’s sleep is essential to every guest’s experience. It often defines the quality of their stay. Through Biow and Revitalize Rooms, we’re tackling ‘away-somnia’ and introducing technology that makes sleep more restorative for our guests.”
Pedro Llana, President & Founder of Biow, shared his excitement: “Our partnership with Radisson transforms sleep into a regenerative experience. With Biow, guests can breathe better, sleep deeper, and recover faster while enjoying suites that enhance their wellbeing.”
Ignacio Fernandez-Simal, CEO of Biow, added: “Even one night using Biow’s technology can reset the body’s balance, clearing airways, reducing stress, and boosting energy. At Radisson, sleep goes beyond rest—it becomes recovery.”
Radisson Hotel Group continues to set new standards for guest wellbeing, ensuring restful nights and energised mornings. The launch of Revitalize Rooms is another step forward in redefining hospitality with a focus on holistic wellness.
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