Minor Hotels, a prominent global hospitality group with a presence in 58 countries, has become the first major international hotel company to collaborate with Fliggy’s newly launched booking platform, Global Discovery. Fliggy, a subsidiary of Alibaba Group, is a leading online travel platform renowned for its vast selection of accommodations and travel experiences.
Through this groundbreaking partnership, Minor Hotels will showcase over 80,000 rooms across its eight distinct brands-Anantara, Avani, Elewana Collection, NH, NH Collection, nhow, Oaks, and Tivoli-on the Global Discovery platform. Guests booking through Fliggy will have access to the same competitive rates offered on Minor Hotels’ official websites.
This agreement marks a significant step in expanding Minor Hotels’ reach in the Chinese market by leveraging Fliggy’s innovative digital marketing capabilities and extensive member base. By integrating with Fliggy’s ecosystem, Minor Hotels aims to elevate brand awareness and attract millions of Chinese travellers to its properties worldwide.
Ian Di Tullio, Chief Commercial Officer of Minor Hotels, expressed his enthusiasm for the partnership. “Our enhanced relationship with Fliggy allows Minor Hotels to connect more efficiently with Chinese consumers. This collaboration not only drives bookings to our global properties but also boosts brand recognition, supporting the future growth of our hotel portfolio.”
Zhuoran Zhuang, CEO of Fliggy, shared similar sentiments. “Fliggy is delighted to strengthen its partnership with Minor Hotels. As a leading platform for outbound independent travel in China, we are committed to helping Minor’s distinctive hotel brands engage with travellers more effectively. By leveraging our platform and technical capabilities, we aim to provide personalised, high-quality experiences for their global travel journeys.”
Minor Hotels currently operates four properties in China in partnership with Funyard Hotels & Resorts, with 12 additional projects in the pipeline. The collaboration with Fliggy is expected to enhance the group’s presence in this vital market, making it easier for Chinese travellers to discover and book unforgettable stays across Minor’s diverse range of brands.
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