Minor Hotels Europe & Americas has taken a significant step towards achieving its ambitious sustainability goals by partnering with Deepki, the market-leading ESG platform for real estate. The collaboration aims to support the hotel group’s transition to net zero, leveraging Deepki’s powerful data-driven insights to streamline and evolve its environmental practices worldwide.
With a sustainability roadmap in place for over a decade, Minor Hotels Europe & Americas is aligning its strategy with the Paris Agreement, committing to limit global warming to 1.5°C above pre-industrial levels. As part of this commitment, the group plans to reduce its scope 1 and 2 greenhouse gas emissions by 46.2% by 2030, compared to 2019 levels. Looking further ahead, it aims to cut company-wide emissions by 90% by 2050, across its entire value chain. Both targets have been officially validated by the Science Based Targets initiative (SBTi).
By adopting Deepki’s platform, Minor Hotels Europe & Americas gains the ability to track and monitor its decarbonisation efforts more effectively. The platform allows the group to define and implement energy efficiency measures, assess their impact, and track progress in reducing greenhouse gas emissions. Deepki’s solution covers the entire decarbonisation journey-from data collection to analysis and action-providing a clear path to achieving net zero.
“We are committed to an ambitious ESG strategy and have partnered with Deepki to improve the environmental performance of our real estate assets,” said Pilar Rodríguez Esteban, Senior Vice President of Projects, Construction, Engineering & Maintenance for Minor Hotels Europe & Americas. “Deploying Deepki’s platform has brought a new level of transparency and simplified reporting, which strengthens our ESG leadership in the sector. With guests increasingly factoring in environmental performance when choosing accommodation, it’s important that we reflect these values in our offerings.”
Deepki’s platform is already being used to gather and monitor data across over 350 buildings in more than 30 countries. By centralising energy and environmental key performance indicators (KPIs) into one system, Minor Hotels can ensure greater consistency and visibility across its portfolio. The platform automates data collection and analysis, enabling the group to optimise its energy efficiency and improve its environmental footprint through digitalisation.
This comprehensive data collection also helps identify properties that are at risk of becoming “stranded assets” due to climate change impacts-a growing concern in the European real estate market. With Deepki’s platform, Minor Hotels can implement decarbonization and resilience plans to address these risks, ensuring long-term sustainability for its properties.
Xana Muñiz, Vice President of Southern Europe & LATAM at Deepki, praised the collaboration: “Thanks to Deepki, Minor Hotels Europe & Americas has gained a clearer picture of its portfolio’s performance and can now take concrete steps to enhance its ESG credentials. This partnership has not only reduced the carbon footprint of their hotels but is also generating economic and social benefits, improving energy efficiency, and creating healthier, more sustainable environments for guests.”
With this partnership, Minor Hotels Europe & Americas is reinforcing its commitment to sustainability, ensuring a more responsible and eco-friendly future for its operations while enhancing the guest experience in a more environmentally conscious way.
Subscribe to our newsletter below