The Marsden Hotel Group, known for its diverse portfolio of 4 and 5-star properties, has announced a partnership with leading hospitality technology provider STAAH. The collaboration aims to elevate revenue-generating capabilities across Marsden’s extensive network of properties under brands such as Marsden Hotels & Resorts, Ramada by Wyndham, Wyndham Garden, and Microtel by Wyndham.
This strategic alliance includes the implementation of STAAH’s channel manager, booking engine, and global distribution systems (GDS) across all Marsden properties. Seamlessly integrated with the group’s Property Management Systems (PMS)-Opera and Newbook-and revenue management tools, this tech overhaul is designed to give Marsden a competitive edge in New Zealand’s vibrant hospitality landscape.
Direct Booking and Distribution Focus
The roll-out is particularly focused on enhancing Marsden’s direct booking strategy through STAAH’s user-friendly booking engine, designed to improve e-commerce conversion rates. The inclusion of STAAH’s GDS and distribution solutions opens doors to a growing and diverse travel market, including business travellers, as global travel volumes continue to rebound.
“Supporting a range of 4 to 5-star properties as diverse as the travellers checking into them, it pays to adopt an integrated platform that deeply understands how simplifying booking processes and maximising distribution translates to more revenue,” said Emma Kirkland, Director of Revenue Management at Marsden Hotel Group.
Emma shared that since implementing STAAH, the group’s GDS channel volume has doubled within the first month, and the technology integration has delivered immediate benefits. She praised the intuitive design of STAAH’s system, noting, “Creating promotions with STAAH is quick and effortless. The seamless onboarding of our 15 properties was no small feat, but the ease of use has made the transition incredibly smooth.”
Real-Time Insights and Modern Solutions
The partnership also empowers Marsden Hotel Group with real-time insights and responsive tools to adapt to the evolving needs of modern travellers. This ability to make informed, data-driven decisions is set to optimise revenue management and improve guest experiences across Marsden’s properties in Auckland, Rotorua, Wellington, Christchurch, Central Otago, and Queenstown.
“Technology is at the forefront for properties achieving impressive revenue gains as they adapt to the demands of today’s travellers,” said Tarun Joukani, Director at STAAH. “We’re thrilled to support forward-thinking businesses like Marsden Hotel Group as they prioritise seamless booking experiences for their guests and streamlined operations for their teams.”
A Commitment to Exceptional Experiences
With 15 properties under its management, the Marsden Hotel Group continues its mission of delivering exceptional guest experiences throughout New Zealand. The integration with STAAH marks a significant step forward in maintaining its reputation as a leader in the hospitality sector, ready to meet the challenges of a competitive and ever-changing industry.
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