In a transformative move for the travel and hospitality sector, Lighthouse has unveiled Connect AI, a cutting-edge AI engine designed to enable seamless discovery, comprehension, and direct booking of hotels through AI-powered travel planning platforms.
As AI adoption explodes across consumer tools like ChatGPT, Claude, and Gemini, hotels are struggling to stay visible and accessible in AI-driven search results. With zero hotel brands currently ranked in the top 10 AI-cited travel resources, according to Skift, the gap is widening between emerging traveller behaviour and industry readiness.
Connect AI aims to close that gap, offering a scalable, platform-agnostic solution that makes hotel data structured, searchable, and bookable within AI ecosystems.
How Connect AI Works
For Hotels: Connect AI ensures hotels can be accurately surfaced, contextually understood, and directly booked via AI agents, with commission-free transactions and real-time rate and availability updates.
For AI Platforms & Large Language Models (LLMs), Using a standard Model Context Protocol (MCP), Connect AI delivers scaled access to live hotel data, such as pricing, amenities, location details, and reviews—enabling AI agents to craft personalised, trustworthy recommendations.
“Hotels that act now can lead this AI-powered shift in travel,” said Juanjo Rodriguez, Head of Marketing & Direct Growth Products at Lighthouse. “Connect AI enables that leap, bridging operations with how travellers are planning today.”
Key Benefits
- Enhanced Discoverability: Ensures hotels show up in AI travel searches.
- Information Accessibility: Enables AI agents to understand hotel offerings clearly.
- Direct Bookability: Empowers guests to book without third-party interference.
With data infrastructure supporting over 80,000 hotels, 1.7 billion price changes a day, and integrations with hundreds of booking engines, Lighthouse is positioned to reshape how hotels connect with the AI travel market.
Sergio Zertuche, Chief Sales & Marketing Officer at Palladium Hotel Group, shared: “This is more than distribution, it’s a strategic shift. We’re ensuring guests can find and book us wherever they’re searching, including through AI platforms.”
Connect AI is now being offered through an early access programme to select hotel partners.
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