Kalibri has revealed the hospitality industry’s first-ever Profit Platform, designed to help hotels optimise profit contribution and enhance asset value. With operating costs rising faster than revenue, this AI-powered tool shifts the focus from traditional RevPAR metrics to profit-first strategies, ensuring long-term financial growth for owners and operators.
Driving Profitability Through Predictive AI
Kalibri’s Profit Platform leverages transaction-level data and predictive analytics to:
- Identify high-margin revenue sources, rather than chasing volume.
- Optimise business mix and pricing strategy to drive profit growth.
- Forecast demand by rate category and channel, helping hotels right-size marketing budgets for maximum return.
Proven Financial Impact
The platform is already delivering results, with one select-service hotel increasing:
- Asset value by $2.24 million.
- High profit margin revenue by $179,000 through targeted improvements in sales mix and resource allocation.
Industry Leaders on Kalibri’s Innovation
Cindy Estis Green, Co-founder & CEO of Kalibri, shared: “Hotels must focus on revenue that contributes directly to profit. Our ProfitFirst strategy helps owners regain control and maximise financial performance.”
Mark Carrier, President at B.F. Saul Company Hospitality Group, highlighted: “This platform finally speaks the language of hotel owners flow through and profit. It allows management teams to prioritise high-yield business, growing both bottom-line revenue and asset value.”
Strategic Tool for 2026 Budget Planning
As hotels prepare for next year’s budgets, the Profit Platform helps operators avoid low-return business, ensuring every dollar aligns with margin growth. Instead of relying on past spending patterns, hotels can now deploy sales and marketing resources with precision and confidence.
Kristen Clark, President & COO of Kalibri, added: “Hotels finally have a budgeting tool that connects sales and marketing spend directly to profitability.”
Kalibri’s Profit Platform marks a new era in hotel financial management, offering data-driven insights to ensure sustainable growth, smarter budgeting, and maximised asset value in an increasingly competitive market.
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