In a groundbreaking move for the hospitality industry, Jurny, a pioneer in agentic AI for hospitality, has signed a Letter of Intent (LOI) with Visual Matrix, a leading property management system (PMS) provider. This partnership aims to revolutionise how independent and mid-market hotels manage operations and serve guests, by enabling fully autonomous front desk and guest services at scale.
Real-Time Innovation Meets Real-World Hospitality
Through a seamless integration of Jurny’s AI-driven platform with the Visual Matrix PMS, hotel teams will unlock a suite of next-generation capabilities, including:
- Contactless check-in/check-out
- Real-time guest messaging
- Identity verification
- Smart upselling and upgrade automation
- AI-powered inbox and concierge
- Website-integrated virtual assistant
A Phase II rollout will introduce voice-activated AI, enhancing the way guests interact and receive support throughout their stay.
Empowering Hotels Without Expanding Teams
As hospitality faces continued staffing pressures, the partnership helps properties deliver enterprise-grade personalisation and service, without additional headcount. The integrated system is designed to streamline operations, eliminate manual tasks, and open up new revenue opportunities, particularly for boutique and mid-sized hotels.
“This integration empowers hoteliers to compete on speed, personalisation, and polish, without needing huge teams or resources,” said Patty Jefferson, Chief Development Officer at Visual Matrix.
AI That Works Like a Team Member
Unlike legacy tools, Jurny’s technology uses agentic AI, a system capable of taking real-time actions across the guest journey, from inquiry to upgrade. Embedded directly into the Visual Matrix interface, the AI acts like an invisible teammate, taking care of routine processes and enabling hotel staff to focus on what matters most: exceptional hospitality.
“With Visual Matrix, we’re expanding the reach of truly autonomous operations,” said Luca Zambello, Co-founder & CEO of Jurny. “Together, we’re giving thousands of hotels the infrastructure to operate smarter and exceed guest expectations, consistently and effortlessly.”
A New Standard for Modern Hospitality
With more than 300,000 rooms across 3,000+ hotels now in reach, this integration stands to reshape hotel operations worldwide, making them faster, more intelligent, and delightfully human in the ways that matter.
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