IHG Hotels & Resorts has unveiled the Shanghai Snow World Hotel, a landmark addition to its Vignette Collection, known for offering one-of-a-kind hotel experiences in unforgettable destinations. Located within the Guinness World Records-certified “World’s Largest Indoor Ski Facility”- the Shanghai L+SNOW Indoor Skiing Theme Resort – the property features 272 rooms and 17 suites, granting guests seamless access to over 90,000 square meters of authentic, year-round indoor snow.
This opening marks the first newly constructed Vignette Collection property in China and underscores IHG’s growing presence in the burgeoning ‘ice and snow’ tourism market. The Shanghai Snow World Hotel operates alongside the Crowne Plaza Shanghai Snow, both part of the Shanghai L+SNOW Indoor Skiing Theme Resort, a cutting-edge development responding to China’s rising demand for winter-themed hospitality, which has grown by 38% annually, according to the China Tourism Academy.
A Nordic-Inspired Ski Retreat
The Shanghai Snow World Hotel brings a Nordic-inspired blend of tranquility and vitality to guests. Conveniently located just 30 km from Shanghai Disney and Pudong Airport, the property caters to both avid skiers and snow enthusiasts. Highlights include: Direct slope access to skiing facilities, water parks, and a professional ice rink, four distinctive dining venues, including the top-floor Teppanyaki and The Peak, offering panoramic views of the indoor winter wonderland, eight versatile meeting rooms on the third floor, ideal for corporate and private events, complemented by a pre-function area for themed gatherings and relaxation and fitness amenities, including a state-of-the-art gym and an indoor heated pool.
A Milestone for Vignette Collection
The Shanghai Snow World Hotel exemplifies the rapid expansion of the Vignette Collection. Just three years after its launch, the brand has reached 19 operational properties worldwide, with 34 more in the pipeline. These include notable projects such as NOKU Maldives, CIEL Tower (set to be the world’s tallest hotel in Dubai), and the historic RIHGA Royal Hotel Osaka.
Tom Rowntree, Vice President of Luxury & Lifestyle Brands at IHG Hotels & Resorts, commented: “Shanghai Snow World Hotel epitomises the unique spirit of the Vignette Collection. With properties like this, we merge future-forward innovation with rich histories, offering distinctive experiences for every guest. The Vignette Collection continues to grow as a family of hotels that combine individuality, character, and memorable stays in iconic destinations.”
As the Vignette Collection progresses toward its goal of 100 properties in 10 years, Shanghai Snow World Hotel sets a benchmark for blending innovation, luxury, and unforgettable guest experiences in an extraordinary setting.
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