Global hospitality leader IHG Hotels & Resorts has announced a major European portfolio milestone, celebrating 50 open voco hotels across the region. Launched in 2018, voco has rapidly expanded to become IHG’s fastest-growing premium brand, combining the individual character and informal charm of independent hotels with the commercial scale, enterprise strength, and distribution power of a global hospitality network.
The milestone highlights strong multi-market demand for conversion-friendly hotel models across key metropolitan hubs, leisure destinations, and regional markets throughout Europe.
Rapid Expansion Driven by Conversion Flexibility and Distinctive Guest Design
The accelerated growth of the voco brand is anchored by its flexible design standards and efficient conversion model, enabling property owners to transition existing assets rapidly into the IHG system while retaining their unique local identity.
Key portfolio highlights and regional achievements include:
- Extensive European Footprint: With 50 properties now operating, the brand maintains a robust development pipeline of 26 additional hotels scheduled to open across Europe and surrounding markets.
- Key Strategic Openings: Recent additions contributing to the milestone include voco Budapest D8 (marking the brand’s debut in Hungary), voco Antalya Konyaaltı (its first property in Türkiye), and the 114-room voco London Bloomsbury, situated close to the British Museum.
- UK Market Leadership: The UK and Ireland market accounts for 25 open voco hotels including pioneering properties such as voco Zeal Exeter Science Park, IHG’s first Net Zero Carbon hotel with a further seven properties currently in development.
- Upcoming International Frontiers: The brand’s European and regional pipeline includes plans for its first hotel in Tashkent, Uzbekistan, and its debut European voco suites property in Çeşme, Türkiye, slated for 2027.
- Brand Hallmarks: Every voco property operates around three core guest pillars Come on in, Me time, and voco life delivering a welcoming, reliable, and refreshingly distinct guest experience.
Executive Insights
“Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners and the brilliant work of our hotel teams right across the region. Since launching, voco has carved out a distinctive position in the premium segment: it gives guests a warm, charming and characterful hotel experience, while offering owners a flexible, commercially compelling route to growth.”
Karin Sheppard, Senior Vice President and Managing Director for Europe, IHG Hotels & Resorts
“Owners are looking for versatile and trusted brands, faster routes to market and the strength of IHG’s enterprise behind them, and voco is proving to be a powerful answer to that demand. With further openings planned, the brand is well positioned to continue capturing demand from owners and guests looking for premium hospitality that feels welcoming, distinctive and refreshingly different.”
– Karin Sheppard, Senior Vice President and Managing Director for Europe, IHG Hotels & Resorts
Key Highlights & Technical Takeaways
- Milestone Reached: IHG celebrates 50 open voco hotels across Europe (figures as of 30 September 2026).
- Growth Velocity: Established in 2018, voco stands as IHG’s fastest-growing premium brand.
- Pipeline Momentum: 26 additional properties are currently in the European development pipeline.
- Commercial Model: Built on conversion-friendly design flexibility, global distribution, and full integration with the IHG One Rewards loyalty ecosystem.