IDILIQ Hotels & Resorts, a leader in the resort-based accommodation concept, has taken a major step toward optimising its pricing strategies by selecting IDeaS G3 Revenue Management System (RMS) to automate revenue management across its portfolio of Spanish luxury resorts. The decision marks a significant shift from their previous manual revenue management process, which relied on basic spreadsheet software, to a more advanced and data-driven approach.
IDILIQ, with its headquarters in the UK and a presence in Spain and the U.S., operates five luxury resorts in Spain, encompassing 900 rooms in prime holiday destinations. By implementing IDeaS G3 RMS, the group is now able to enhance efficiency and ensure data-driven pricing decisions through seamless integration with their Central Reservation System (CRS). This integration allows for a connected strategy that benefits both the commercial and operations teams.
Transformative Benefits for IDILIQ
Since adopting IDeaS G3 RMS, IDILIQ has experienced several key benefits:
Strategic Efficiency: The need for manual data entry has been eliminated, freeing up time for more critical tasks while ensuring more accurate, data-driven pricing strategies.
Intelligent Rate Management: The system continuously analyses external market trends and internal property data to optimise room type and class pricing, maximising profitability.
Data-Driven Decision Making: The ‘What-If’ analysis tool empowers the team to visualise potential outcomes before making pricing changes, ensuring that all decisions are focused on maximising revenue.
Smarter Discounting: Automated discounting rules allow the team to focus on enhancing the guest experience while maintaining control over pricing strategies.
Alex Cibelli, head of commercial at IDILIQ Hotels & Resorts, highlighted the ease of transitioning to the new system: “Automating our revenue management has been a game-changer. The solution runs efficiently without constant adjustment, making it easy to adopt. The Group Evaluation Tool has been invaluable, providing insights into optimising group bookings and pricing.”
The implementation of IDeaS G3 RMS has also empowered IDILIQ with ‘Additional Priceable Product functionalities’, allowing the company to set automated discounting parameters. This means room prices can be adjusted to reflect market demand without eroding revenue, further streamlining the team’s workload.
A Broader Impact Beyond Operations
Michael McCartan, Area Vice President of EMEA at IDeaS, expressed enthusiasm for the partnership, noting that great revenue management not only supports commercial success but also enhances the guest journey. He emphasised that IDeaS is proud to support IDILIQ’s growth as they refine their pricing strategies and streamline their operations.
McCartan also praised IDILIQ’s commitment to social responsibility. The company’s ‘Kind Holidays’ initiative allows them to provide accommodations to families in need, giving back to the community in a meaningful way. This initiative is made possible by the efficiencies gained through better revenue management, allowing IDILIQ to align business success with positive social impact. “By optimising operations, IDILIQ is not just enhancing revenue but also fostering a deeper connection with the community,” McCartan said.
With IDeaS G3 RMS now in place, IDILIQ is poised to elevate its operational efficiency, improve its guest experience, and continue its charitable efforts, setting a new standard for both profitability and social responsibility in the luxury resort sector.
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