IDeaS, a leader in hospitality revenue management software and part of SAS, has introduced IDeaS Spotlight, an innovative demand intelligence solution made for hotel marketers.
Designed to optimise demand generation with advanced analytics and AI, Spotlight empowers single properties and portfolios to identify good value opportunities and execute strategic marketing campaigns that enhance incremental revenue.
Spotlight combines IDeaS’ demand forecasting and price sensitivity tools, enabling marketers to allocate budgets effectively for measurable growth. As hotel marketers face increasing operational costs and marketing challenges, this solution offers a competitive edge by aligning forecasting data with actionable strategies.
Key Features of IDeaS Spotlight:
- Focused dashboard identifying high-revenue periods for impactful campaigns.
- Enhanced campaign conversion through price sensitivity insights.
- Rapid adaptation using precise forecasting of future marketing opportunities.
- Streamlined collaboration between marketing and revenue teams with intuitive workflows.
Leadership Insight
Mike Chuma, VP of Global Marketing at IDeaS, highlighted: “Spotlight bridges the gap between forecasting and tactical action. Marketers can now witness the demand forecasting to drive campaigns at a faster speed and scale.”
Sanjay Nagalia, Co-founder and COO at IDeaS, added: “Spotlight reflects our commitment to innovation, offering tools that optimise profitability and unify commercial strategies for hospitality teams.”
The solution will launch for select clients in July 2025, providing a strategic advantage in transforming forecast data into effective marketing strategies.
Subscribe to our newsletter below