B2B hospitality marketplace HyperGuest has announced a strategic integration partnership with Gekko Group, an Accor-backed European travel tech provider specialising in corporate and leisure hotel distribution.
The integration connects HyperGuest’s direct distribution technology with Gekko Group’s core platforms, enabling hoteliers to bypass traditional, multi-layered wholesale channels and distribute inventory directly to high-value closed user groups.
Bypassing Distribution Friction for Closed User Groups
Historically, establishing direct contracting relationships between hotels and B2B travel sellers required lengthy administrative, technical, and rate negotiation processes. Disconnected technology stacks often slowed down content onboarding, squeezed hoteliers’ margins, and diluted rate parity across third-party channels.
Through this direct integration, HyperGuest serves as a technical accelerator for Gekko Group’s contracting strategy. Hoteliers can deploy customized commercial terms, maintain strict control over rate integrity, and significantly accelerate their time-to-market across two distinct, complementary B2B audiences:
- Teldar Travel (Leisure Sector): Reaching a network of more than 45,000 accredited physical and traditional travel agencies.
- Hcorpo (Corporate Sector): Connecting directly with over 2,000 corporate accounts and travel management companies (TMCs).
By operating within secure, closed user group environments, the platform protects rate integrity while providing hoteliers with direct payment control through Gekko’s proprietary financial settlement solutions.
Core Integration Capabilities
- Accelerated Onboarding: Streamlines administrative and technical steps to reduce time-to-market for new hotel inventory.
- Rate Integrity Protection: Distributes rooms exclusively within closed corporate and leisure user groups, preventing rate leakage to public channels.
- Direct Payment Control: Utilises Gekko Group’s payment infrastructure to ensure direct, secure financial settlement with properties.
- Dual-Market Access: Connects single property feeds simultaneously to 45,000+ leisure agencies via Teldar Travel and 2,000+ corporate clients via Hcorpo.
Executive Insights
“The future of B2B hotel distribution is not about adding more intermediaries. It is about creating more direct, transparent, and efficient connections between hotels and distributors… HyperGuest acts as a true accelerator for Gekko Group’s contracting strategy, enabling us to establish relationships with hotels more quickly and implement tailored commercial conditions.”
— Antoine Marmain, VP Supply at Gekko Group