Hospitality data integration provider Hapi has announced the launch of Hapi Guest Identity and Hapi Data Lakehouse, two connected solutions designed to normalise guest data and create unified “golden guest records” across hotel IT ecosystems.
The product suite directly addresses data fragmentation, where individual guests appear as separate, disconnected profiles across a hotel’s Property Management System (PMS), point-of-sale (POS) outlets, spa reservation software, and loyalty platforms.
Deterministic Identity Matching and Real-Time Staff Visibility
Hapi Guest Identity utilises deterministic identity matching based on verified shared identifiers such as email addresses, phone numbers, or loyalty IDs paired with names to merge disparate guest records without relying on synthesised or inferred data.
To bring this unified intelligence directly to frontline hotel teams, Hapi introduced Hapi Guest Pop, a browser extension that surfaces the resolved guest profile inside existing PMS and operational software, allowing front-desk staff to view verified guest preferences and stay histories during check-in.
Pre-Connected Hospitality Data Lakehouse Foundation
Underpinning the identity resolution framework is Hapi Data Lakehouse, a governed data architecture pre-connected to over 100 hospitality systems. The platform ingests, normalises, and stores reservation, folio, and stay data in open formats, establishing an AI-ready data foundation that hoteliers can export to their own cloud environments or feed into downstream CRM, CDP, and business intelligence systems.
The launch follows Hapi’s strategic decision to transition its former CRM platform, Hapi Guest CRM, to sister company Aquiva. The move allows Hapi to focus exclusively on back-end data integration and guest identity resolution across its global network of more than 15,000 hotel properties.
Executive Insights
“The hospitality industry has talked about the golden guest profile for years, but the real opportunity is what hotels can do once they have one they can trust. When guest information is connected across the business and hotels have control over that data, they can act on it with confidence… The closer that data gets to the guest experience, the more important it is to know you have the right person.”
— Luis Segredo, Founder & Chief Strategy Officer, Hapi
Key Highlights & Performance Metrics
- 15,000+ Hotel Footprint: Solutions scale across Hapi’s existing global hotel customer base, including brands like IHG, Wyndham, and Sonesta.
- 100+ Pre-Connected Systems: Native integrations across PMS, POS, spa, and loyalty software platforms.
- Deterministic Matching: Merges profiles using verified data points to eliminate false matches in AI and marketing systems.
- Hapi Guest Pop Launch: Frontline browser extension delivering golden profile insights directly inside active staff workflows.