A Wellness-Focused Collaboration
In a landmark partnership, wellness company Gympak has joined forces with Norwegian hotel group De Historiske to introduce modern wellness experiences across more than 95 unique hotels and restaurants in Norway. This initiative blends history, nature, and health into a sustainable, forward-thinking hospitality experience.
Luxury Hospitality meets Norwegian Nature
De Historiske’s properties range from boutique hotels with intimate charm to larger destinations with full-scale facilities, all set within culturally rich landscapes. With locations having fjords, serene forests, and the Arctic coast, guests enjoy a hearty connection to Norway’s breathtaking beauty and heritage.
According to Nils Henrik Geitle, CEO at De Historiske, the partnership aligns with their broader guest well-being strategy, integrating high-quality training apparel from Gympak into their commitment to a healthy lifestyle experience.
The first De Historiske hotel to introduce Gympak’s solutions is Nermo Hotel in Øyer, a family-run establishment renowned for its personal service and nature-focused experiences.
A Wellness Upgrade for Today’s Traveller
Guests at participating De Historiske hotels will now receive Gympak’s signature wellness bag which is a stylish, a kit containing premium training clothes. Whether guests are heading out for a hike, engaging in movement in nature, or unwinding in their rooms, maintaining wellness routines has never been easier.
Harald Berger, Purchasing Manager at De Historiske, expressed enthusiasm for the integration: “Incorporating Gympak’s wellness bags deepens our commitment to guest health and experience. This agreement allows us to meet the needs of travelers sustainably and inspiringly.”
Heritage Meets Innovation
For Gympak, this partnership represents an opportunity to bring wellness through training apparel to some of Norway’s most historic and iconic locations.
Jone Sølvik, CEO at Gympak, highlighted the significance of this collaboration: “De Historiske embodies the best of Norwegian hospitality, and we are proud to contribute with our wellness bags. This partnership helps elevate the hotel experience, showing that health is a crucial part of both travel and everyday life.”
By providing guests with comfortable, high-quality activewear, Gympak and De Historiske support an active lifestyle, whether guests prefer to hike, stretch in their room, or explore the great outdoors.
A New Era of Wellness in Hospitality
This collaboration marks a transformative chapter for De Historiske, as they continue to exceed guest expectations while preserving their rich heritage. With Gympak’s support, wellness becomes a natural and integrated part of the guest journey, reinforcing the commitment to sustainable and innovative hospitality experiences.
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