Just steps away from Tivoli Gardens, the newly reopened Grand Joanne Hotel is turning heads with its seamless blend of Scandinavian design, historic charm, and cutting-edge technology. Housed in a beautifully restored 19th-century building, the hotel’s fresh vision comes courtesy of hospitality specialists Midstar AB, who have transformed the space into a vibrant hub where food, music, and culture converge.
At the heart of this transformation lies an advanced Smart IP loudspeaker system from Finnish audio innovator Genelec, ensuring that sound quality is as exquisite as the hotel’s bespoke interiors. Tasked with the audio overhaul was Effektgruppen, a consultancy and integration firm known for bringing ambitious concepts to life.
“Sound is such a vital part of creating an unforgettable experience,” says Fredrik Nordström, Project Manager at Effektgruppen. “When we first started designing the system, we explored custom speakers that matched the décor, but they just couldn’t deliver the pristine audio the hotel required. Switching to Genelec allowed us to marry style with unmatched sound quality.”
The result is a meticulously crafted audio environment powered by 62 Genelec Smart IP loudspeakers and seven subwoofers, strategically placed across all public areas, including the lobby, bar, restaurant, gym, and even the rooftop lounge. Each speaker is connected via a single network cable that provides power, audio, and management, simplifying the installation while maintaining a sleek, minimalist aesthetic.
Setting the Tone
Guests stepping into the lobby are greeted by a rich, enveloping soundscape courtesy of 11 compact 4420 speakers paired with two subwoofers. “We wanted guests to feel immersed from the moment they arrive,” explains Nordström. This thoughtful approach continues throughout the property, with music tailored to enhance the mood in each space.
At Joanne’s, the hotel’s signature Italian restaurant, eight larger 4430 speakers and a subwoofer provide an elegant soundtrack for dining, whether it’s breakfast or a lively evening event. Meanwhile, the adjacent bar hums with a seamless audio setup designed to complement its buzzing atmosphere.
Tech Meets Precision
Built on a Dante network and managed via advanced DSP from BSS, the system allows for precise sound control in every space. Effektgruppen utilised Genelec’s Smart IP Manager software to calibrate each loudspeaker, optimising delay and EQ settings to perfection. “It’s like fine-tuning an instrument,” says Nordström.
To keep things intuitive for staff, custom touch panels were installed in key locations, allowing for easy adjustments to sound levels. This feature is particularly valued in the yoga studio and gym, where classes often require dynamic audio shifts.
Elevating Hospitality
Located in Copenhagen’s trendy Vesterbro district, Grand Joanne isn’t just about luxury – it’s a celebration of the city’s laid-back creativity. The hotel boasts 162 rooms with Art Deco touches, a rooftop bar offering stunning city views, and a yoga studio where form meets function, much like the audio system itself.
“With Genelec’s Smart IP technology, we’ve been able to achieve something truly special,” Nordström reflects. “The sound doesn’t just fill the spaces – it elevates them, creating a consistent atmosphere that’s both engaging and relaxing.”
As the hotel embarks on this exciting new chapter, its innovative approach to design and technology is setting a new benchmark for guest experiences in Copenhagen. Grand Joanne is more than a place to stay; it’s a destination where every detail – from décor to sound – has been thoughtfully crafted to leave a lasting impression.
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