Gothia Towers, Sweden’s largest and most prestigious hotel, is deepening its strategic partnership with hotel technology specialist SHR in a move set to transform the guest experience and accelerate the hotel’s digital journey. Located in central Gothenburg and part of one of Europe’s largest integrated meeting spaces, Gothia Towers is taking a significant leap forward by adopting SHR’s AI-driven Booking Engine and CRM.
The iconic three-tower hotel, which boasts 1,200 rooms, has long been a leader in the Swedish hospitality scene. With this latest enhancement to its technology stack, Gothia Towers aims to boost direct bookings and deliver more personalised experiences to its guests. This expansion builds on the successful implementation of SHR’s Central Reservation System, Global Distribution Systems, and OTA Direct Connect applications in October 2023.
Johan Forsberg, Director of Revenue Management & Distribution at Svenska Mässan Gothia Towers AB, emphasised the importance of this partnership. “Our existing collaboration with SHR has been nothing short of instrumental in enhancing our operational efficiency and guest experience, so it only made sense that we take it to the next level. This will allow us to enrich every stage of the guest journey – from booking to departure – ensuring that Gothia Towers remains a leader in the delivery of best-in-class hospitality in the Nordic region.”
With the new SHR Booking Engine, Gothia Towers will have complete control over the guest booking journey, offering a seamless and intuitive online experience. The system is designed to create personalised booking experiences, guiding visitors through the process with tailored content and engagement tools optimised for all devices. This innovation is expected to significantly boost direct bookings, increase revenue, and enhance guest retention.
SHR’s CRM, known for its user-friendly interface and robust features, will also play a crucial role in this transformation. By streamlining operations and providing tools to build lasting relationships with guests, the CRM will help Gothia Towers deliver even more memorable experiences, from check-in to departure. The integration of these systems underscores Gothia Towers’ commitment to staying at the forefront of hospitality innovation.
Patrik Norman, Senior Director of Business Development at SHR, expressed his excitement about the expanded partnership. “We are thrilled to be deepening our partnership with Gothia Towers, a true icon in Scandinavian hospitality. The addition of our Booking Engine and CRM to their tech stack is a clear demonstration of their commitment to staying at the forefront of innovation. We look forward to seeing how these tools will help Gothia Towers not only meet but exceed guest expectations, ultimately driving higher satisfaction and increased direct bookings.”
The new systems are scheduled to go live by November 18th, 2024, and Gothia Towers anticipates significant improvements in guest satisfaction and direct booking performance. The continued collaboration between SHR and Gothia Towers highlights a shared commitment to innovation and excellence in the hospitality industry. Together, they aim to set new benchmarks for guest satisfaction and operational efficiency, ensuring that Gothia Towers remains a preferred destination for discerning travellers.
Subscribe to our newsletter below