In a strategic move to strengthen its performance and scale efficiently, Ella Resorts has partnered with IDeaS, the global leader in hospitality revenue management software, to implement the G3 Revenue Management System (RMS) across its expanding portfolio of luxury resorts in Rhodes, Corfu, and Crete.
As a rising star in the Greek resort market, Ella Resorts recognised early the need for a centralised, intelligent revenue strategy to support its rapid growth and seasonal complexity.
The adoption of IDeaS G3 RMS enables the brand to automate pricing and inventory decisions, forecast demand with greater accuracy, and respond dynamically to market shifts, all while maintaining a consistent guest experience.
“IDeaS stood out for its deep expertise and smooth implementation,” said Konstantinos Mitsios, Revenue Director at Ella Resorts. “We now have the insights and control needed to make smarter decisions and elevate both performance and guest satisfaction”.
An Efficient Partnership to Boost Numbers
Prior to the partnership, Ella Resorts relied on manual revenue processes across individual properties, which made it difficult to maintain consistency and react swiftly to changing demand. With G3 RMS, the brand now benefits from:
- Automated pricing and inventory controls
- Granular forecasting by room type, segment, and length of stay
- Dynamic per-person pricing that adapts in real time
- Improved coordination across properties and departments
“Transitioning to automation is a milestone for any fast-growing brand,” said Michael McCartan, Area VP, EMEA at IDeaS. “Ella Resorts is now equipped to lead with data-driven precision and scale with confidence”.
A Foundation for Expansion
The implementation has already delivered measurable improvements in revenue performance and operational efficiency. With enhanced forecasting and strategic agility, Ella Resorts is well-positioned to expand further across the Mediterranean while maintaining its commitment to sustainable, affordable luxury.
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