Choice Hotels International, Inc. has announced an exciting enhancement to its award-winning Choice Privileges loyalty program, set to roll out in early 2025. With over 66 million members worldwide, Choice Privileges is introducing new features to offer greater flexibility and value, giving travellers more ways to use their points at over 7,000 hotels across 45 countries and territories.
One of the most notable updates is an expanded booking window, allowing members to plan reward nights nearly a year in advance, up from the current limit. “We are committed to continuously making it easier and more rewarding for Choice Privileges’ members to earn and redeem their points for stays and experiences around the world,” said Noha Abdalla, Chief Marketing Officer at Choice Hotels International. “These latest enhancements, coupled with our rapidly growing list of hotel options ranging from luxury and upscale properties to value-oriented hotels, ensure that members have the opportunities to use their points on what they care about most.”
The updates include several key features designed to offer greater choice and a more tailored experience:
Expanded Booking Window: Members can now secure reward nights up to 50 weeks in advance, providing added flexibility for travellers looking to plan trips well ahead.
Premium Room Types: Choice Privileges members can now redeem points for premium amenities that matter most to them, such as larger rooms, scenic views, and room upgrades at select hotels.
Choice RewardSaver: This reintroduced feature offers members significant savings, allowing them to book rewards nights starting at just 6,000 points, down from the previous minimum of 8,000. Originally part of the Radisson Hotels Americas program, RewardSaver is now available to all Choice Privileges members, delivering more value and affordable access to memorable stays.
With these updates, Choice Hotels aims to provide more rewarding experiences for its diverse membership, which includes a wide range of travellers, from budget-conscious families to luxury-seeking adventurers. The enhancements reflect Choice Hotels’ ongoing commitment to making loyalty rewarding, no matter the destination or type of stay. Members can look forward to exploring an expanded range of properties, from upscale hotels to long-stay options, using points for the features that matter most to them.
Subscribe to our newsletter below