Choice Hotels International, Inc. is celebrating a major win as WoodSpring Suites has been named the #1 economy extended stay brand in 2024 J.D. Power North America Hotel Guest Satisfaction Index Study. This marks the third consecutive year that WoodSpring Suites has secured the top spot, further solidifying its reputation as a leader in the extended stay market.
WoodSpring Suites, an all new construction brand, is designed to cater to long-term guests, offering a welcoming atmosphere with spacious suites equipped with in-room kitchens. The brand’s commitment to providing affordable weekly and monthly rates, combined with its smart design and guest-centric services, has resonated strongly with travellers, helping it to consistently outperform its competitors.
“Choice Hotels is leading the way in the fast-growing extended stay segment, and this recognition, for a third consecutive year, demonstrates our positive preeminent position in the category led by our flagship brand, WoodSpring Suites,” said Matt McElhare, Choice’s Vice President and Lead for Extended Stay Brands. “We’re extremely proud to share this honour with our development and franchisee operators who continue to deliver a consistent, best-in-class guest experience and performance.”
The recognition comes on the heels of record growth for Choice Hotels, with 246 WoodSpring Suites locations currently open across the U.S. and another 264 in development as of the end of Q2 2024. This rapid expansion underscores the brand’s success and its appeal to both guests and developers. Choice Hotels is set to open its 500th extended stay hotel later this year, a milestone that reflects its dominance in the extended stay category.
The J.D. Power North America Hotel Guest Satisfaction Index Study, now in its 28th year, is a benchmark for customer satisfaction in the hospitality industry. The 2024 study evaluated 103 brands across nine market segments, based on feedback from nearly 40,000 hotel guests who stayed between May 2023 and May 2024. The rankings are determined by performance in six key areas: communications and connectivity; food and beverage; guest room; hotel facility; staff service; and value for price.
For Choice Hotels and WoodSpring Suites, this latest accolade is a testament to their unwavering commitment to quality and guest satisfaction, reinforcing their leadership in the competitive extended stay market.
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