Boutique hotels and regional operators no longer have to choose between automation and strategic guidance. Hospitality consultancy berner+becker revenue management has announced a forward-thinking collaboration with pricing technology provider Price My Hotel Room, aiming to bring a more balanced and accessible approach to hotel revenue management.
The partnership highlights a growing shift in the industry, combining tech-enabled efficiency with the insight and adaptability of human expertise.
Meeting the Needs of Modern Hoteliers
As smaller hotel operators face increasing complexity in pricing and distribution, many struggle to manage dynamic demand while maintaining pricing accuracy and strategic control. This new alliance was forged to bridge that gap, offering flexible, data-led pricing recommendations through smart automation, paired with hands-on advisory to tailor strategies to market realities.
“We believe the future of revenue management lies in collaboration, not in competing between tech and people,” “said a spokesperson from berner+becker. This partnership allows our clients to tap into real-time automation without giving up the strategic thinking that drives long-term performance.”
How It Works
The collaboration allows both teams to work closely with hotel clients, using Price My Hotel Room’s dynamic pricing engine to continuously evaluate local demand patterns, competitor behaviour, and booking trends. Meanwhile, berner+becker supports hotels with strategic planning, performance monitoring, and tactical revenue guidance.
This results in better decisions, faster execution, and pricing that’s both intelligent and responsive.
Independence and Innovation at the Core
This isn’t an exclusive technology tie-up. Both companies emphasise the importance of independence and adaptability. The tools and strategies can be adapted to a hotel’s individual needs, tech stack, and growth goals.
“We’re not pushing a single product,” said the team at Price My Hotel Room. “We’re focused on helping hoteliers thrive by giving them smarter tools backed by people who understand the full picture.”
Reimagining the Revenue Mindset
This partnership reflects a wider industry mindset shift: from fragmented systems and reactive pricing to proactive, guest-focused revenue management. For independent and mid-sized hotels, often working with limited resources, this balance of automation and strategic expertise could prove game-changing.
With technology and human creativity, berner+becker and Price My Hotel Room are building a model that empowers hoteliers to take full control of their pricing, boost profitability, and adapt confidently in today’s fast-paced travel market.
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