BAWA Hotels & Leisure, a hospitality group based in Mexico’s Yucatán Peninsula, has made impressive progress by upgrading its technology and streamlining operations. With seven properties, including six boutique hotels and a hostel, the company has embraced modern tools to unlock its full commercial potential.
Facing Challenges in a Crowded Market
When Ulises Cobos joined as Commercial Director, he quickly realised that their old property management system (PMS) was holding them back. The software was slow, and even basic tasks like checking occupancy could take up to 15 minutes. In a competitive market, where most hotels lower prices to attract guests, BAWA wanted to grow strategically without sacrificing rates.
Ulises and the CEO decided to push their current system to its limits before switching to something better. After a year, it was clear they needed a more advanced solution.
Choosing the Right Technology
BAWA selected Cloudbeds, a platform that combines a PMS with revenue management tools. It was easy to use and didn’t require complex training. The first hotel switched over in March, and the results were immediate. Casa Lucía hotel saw an 18% increase in revenue compared to the previous year.
Strong Results and Continued Growth
The new system helped BAWA achieve record-breaking performance. Casa Lucía earned over 1 million Mexican pesos in net income for five months in a row. Occupancy rose from 78% to 81%, and average daily rates increased from $92 to $109.
Smarter Sales Strategy
Cloudbeds also improved how BAWA sells rooms. They now have a balanced mix of bookings: 40% from online travel agencies (OTAs), 30% from direct bookings, and 30% from corporate and agency deals. Ulises sees OTAs not as a problem, but as valuable partners.
Easy to Use and Staff-Friendly
One of the biggest advantages of Cloudbeds is its simplicity. In a region where staff turnover is high, having a system that’s quick to learn is essential. Receptionists and managers find it intuitive and efficient.
Looking Ahead
BAWA plans to use Cloudbeds for all future properties. By adopting modern technology, they’ve gained a competitive edge and laid the foundation for long-term success.
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