Aimbridge Hospitality, the world’s largest third-party hotel operator, is taking a bold step in advancing its technological capabilities with the launch of Aimbridge Intelligence-a proprietary data reporting platform designed to foster greater transparency and collaboration with hotel owners.
The new platform is housed within OwnView, a dedicated portal exclusively for Aimbridge’s owner partners. Aimbridge Intelligence gives owners unprecedented access to key performance data, providing the flexibility and self-service tools needed to complement the work of the company’s property support teams.
Craig S. Smith, CEO of Aimbridge, expressed the company’s dedication to supporting its partners, saying, “We are constantly striving to be the most trusted hotel operator in the industry. The creation of OwnView and Aimbridge Intelligence reflects our commitment to solving challenges and celebrating successes alongside our owners. This is another important step in our journey to offer transparent, collaborative solutions, and hold ourselves accountable in our performance-driven culture.”
Built on the Power BI platform, Aimbridge Intelligence automates data integration and updates, offering near real-time access to vital metrics such as STR performance, RevPAR Index, profitability, guest service scores, and employee turnover. This comprehensive data tool allows owners to monitor the performance of individual hotels or entire portfolios, providing the insights needed to quickly implement strategies that address opportunities for growth or improvement.
This first-generation version of Aimbridge Intelligence marks a significant milestone, with future updates set to incorporate AI and machine learning for advanced demand forecasting. The platform will also expand its functionality to include more robust data sets, offering deeper comparisons and trend analysis over time.
Keryn McNamara, Aimbridge’s Chief Information Officer, emphasised the impact of the platform, stating, “We set out to create a groundbreaking data tool that would finally provide owners with the insights they’ve been seeking. Aimbridge Intelligence elevates their understanding of hotel performance, profitability, and services, while offering a new level of transparency. We are proud of the teams that developed this transformational product, which is designed to streamline data access and enhance decision-making for our owners.”
The launch of Aimbridge Intelligence represents a new chapter for Aimbridge Hospitality as it continues to lead the way in leveraging technology to strengthen owner relationships and drive performance across its global portfolio.
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