Digital travel platform Agoda has announced a strategic partnership with Singapore’s landmark integrated resort, Marina Bay Sands, to launch a bespoke digital flagship store. The customised luxury storefront brings together the resort’s accommodations, suites, and experiences into a single interface on the Agoda platform.
The launch marks the first custom flagship store dedicated to a single property on Agoda, tailored to meet the growing demand for experience-led and personalised luxury travel across Asia Pacific.
A Unified Storefront for Experience-Led Travel
The custom storefront consolidates accommodations from Marina Bay Sands’ Sands Collection and ultra-luxury Paiza Collection, alongside select in-resort dining, entertainment, and cultural offerings. Designed to capture high-intent travellers from early discovery through booking, the flagship store utilises rich visual storytelling and editorial content.
To engage travellers across the Asia Pacific region, the platform is available in multiple languages, including Japanese and Korean. Agoda supports the partnership through its Connected Ecosystem feature, offering homepage visibility and branded search placements to guide users seamlessly into the storefront.
Shift Toward Experience-First Booking
The partnership reflects shifting consumer behaviours in luxury travel, where consumers increasingly build itineraries around specific experiences rather than booking accommodation first.
- Luxury Travel Demand: According to Strategic Market Research, customised and personalised vacations represent over one-third of total global luxury travel spend.
- Asia Pacific Preferences: Agoda’s 2026 Travel Outlook Report highlights that travellers in Asia are prioritising experiences, led by culinary activities (31%) and cultural exploration (25%).
Executive Insights
“Marina Bay Sands and Agoda’s collaboration offers travellers a richer travel perspective through seamless planning. Travellers often start with the experience they might have first seen on social media, whether that is a restaurant, a theatre show, or a cultural activity and then look for the stay that brings the trip together. Reducing friction in travel planning encourages more travel and helps position our partners at pivotal moments that influence booking decisions.”
— Andrew Smith, Senior Vice President, Supply, Agoda
Key Highlights
- First Single-Property Storefront: Custom digital storefront on Agoda featuring Marina Bay Sands’ rooms, suites, and experiences.
- Multilingual Reach: Translated into key regional languages, including Japanese and Korean, to target Asia Pacific travellers.
- Multichannel Visibility: Integrated via Agoda’s Connected Ecosystem with homepage feature placements and branded search visibility.
- High-Intent Targeting: Built to capture experience-first luxury travellers planning trips around dining, theater, and cultural events.