Digital travel platform Agoda and global travel technology company Emerging Travel Group, the parent company of Rate Hawk, Zen Hotels, and Roundtrip have announced a strategic distribution partnership. The agreement connects Agoda’s extensive accommodation inventory directly across Emerging Travel Group’s B2B and B2C channels, expanding hotel visibility across high-yield international markets.
The collaboration connects Agoda’s property partners directly with Emerging Travel Group’s network of travel agents, corporate buyers, and wholesale travel networks worldwide.
Expanding Channel Reach and B2B Connectivity
Through automated API integration, the partnership streamlines inventory distribution and real-time rate synchronisation across both technology platforms.
Key operational benefits delivered through the strategic alignment include:
- Global B2B Market Access: Unlocks direct distribution across Emerging Travel Group’s network of over 80,000 travel professionals, travel management companies (TMCs), and tour operators globally via Rate Hawk.
- Expanded Consumer Visibility: Broadens hotel inventory distribution across Zen Hotels and regional consumer-facing channels.
- Real-Time Automated Synchronisation: Ensures instant two-way exchange of dynamic room rates, availability, and instant booking confirmations without manual intervention.
Driving Diversified Demand Across International Markets
By pairing Agoda’s deep supply footprint across the Asia-Pacific region and global markets with Emerging Travel Group’s strong distribution presence in Europe, North America, and the Middle East, the partnership allows hoteliers to capture diverse international travel traffic and optimise booking margins.
Executive Insights
“Travel discovery is becoming less linear as travelers turn to a wider range of platforms and content for inspiration. Wherever their journey begins, we want them to find accommodation that suits their trip. This partnership combines Agoda’s deep understanding of Asia and global customer reach with Emerging Travel Group’s diverse supply, giving travellers more choice across both platforms.”
– Danil Dachkevitch, Vice President of Strategic Partnerships at Agoda
Key Highlights & Strategic Takeaways
- Strategic Partners: Agoda and Emerging Travel Group (RateHawk, ZenHotels, Roundtrip).
- Network Integration: Automated API distribution linking Agoda hotel inventory to global B2B and B2C demand channels.
- B2B Scale: Expands reach across 80,000+ active travel agents, corporate travel buyers, and wholesale partners globally.
- Geographic Synergy: Strengthens cross-regional booking flows between Asia-Pacific, Europe, North America, and the Middle East.