8 July 2025

The Waldorf Hilton, London

8 July 2025

The Waldorf Hilton, London

Robert Alley

BWH HOTELS 

Robert Alley

Robert Alley

Brand Development Director

 

Bio

Robert joined BWH Hotels in early 2024 to support the growth plans as the established global hotel group springs forward with an ambitious expansion plan, on the back of a strong pipeline and a wide portfolio of brands for the UK hotel market. Robert is an industry veteran with over 30 year’s hospitality experience at some of the world’s largest global hotel brands.

Having held a number of senior regional and national commercial roles, he led the Roomzzz Aparthotel business through the pandemic with a period of significant growth and development. Following that he also held a senior international post with a leading serviced apartment sector agent before reaching his current role with BWH Hotels to lead the strategic development of the organisation.