Mark Evans is the Sales Director at Bookboost, a leading hospitality technology company specialising in guest communication and digital engagement solutions. Based in Edinburgh, Mark brings a wealth of experience from previous roles at Bookboost, OpenKey, and GuestRevu, complemented by his academic background in Politics, Philosophy, and Economics from the University of Cape Town.

Renowned for his expertise in business development and project management, Mark is passionate about helping hoteliers leverage technology to enhance guest experiences and drive revenue. At the 2nd Hotel Guest Experience Forum, he will share insights on optimising digital guest journeys to foster loyalty and boost direct bookings.