Bio

Louise is a brand and customer experience strategist with over 20 years’ experience leading iconic, British, customer centric brands. She supports senior leaders to improve brand differentiation and value through cohesive, omni-channel brand experiences, building trust and advocacy, and delivering sustainable change through cultural transformation.

She spent 16 years at Bentley Motors in senior marketing roles driving the growth of the business through integrated marketing, championing the customer voice and leading their sustainable luxury strategy to ensure the brand remained relevant to an evolving customer base. She led global sponsorship and brand experience for British Airways, launching the London Eye, leading their global rugby sponsorship and directing the retirement of Concorde. She is an ambassador for Positive Luxury and a member of the Sustainable Hospitality Alliance.