Jo Alder serves as the Vice President of Brand Operations and Guest Experience at PPHE Hotel Group, a leading international hospitality company known for its portfolio of brands, including Park Plaza and art’otel. With over two decades of experience in the hospitality industry, Joanne has held various senior leadership roles within PPHE, including General Manager at Park Plaza Sherlock Holmes and key positions at Park Plaza County Hall London.

Her expertise spans hotel operations, brand development, and guest experience enhancement, with a proven track record of driving transformative projects. Notably, Joanne led the multi-million-pound refurbishment and rebranding of Park Plaza Sherlock Holmes into Holmes Hotel London and played a pivotal role in establishing PPHE’s Accommodation Services in the UK, overseeing the successful transition of 600 team members.

A passionate advocate for sustainability and innovation, Joanne spearheaded PPHE’s group-wide partnership with ESPA and Clean the World, aligning the company’s wellness and sustainability initiatives with its commitment to memorable guest experiences. Her leadership in these areas has positioned PPHE as a forward-thinking player in the hospitality sector.

She is a dynamic speaker, sharing insights on hospitality trends, sustainable practices, and delivering exceptional guest experiences. Based in London, Joanne continues to shape the future of PPHE’s global portfolio, fostering innovation and excellence in every project she undertakes.