Frank Fery is the Senior Director of Brand Performance Support for Europe, Middle East, and Africa at Hilton Worldwide, where he oversees strategies that drive commercial excellence and elevate guest experiences across a portfolio of more than 730 hotels and 22 brands. A seasoned international hospitality leader, Frank specializes in aligning brand promise with guest satisfaction and commercial results through data-driven performance initiatives.

With over 15 years of leadership experience across Europe, Middle East and Africa, as well as Asia Pacific, including key roles in London, Shanghai, Singapore, and Sydney, Frank has a proven track record in commercial strategy, brand performance, and revenue management. He previously led Hilton’s Revenue Management Consolidated Centre (RMCC) for Asia Pacific, supporting over 300 hotels in maximizing top-line performance.

Educated in international hospitality management in Switzerland and Chicago, Frank brings a global perspective and deep cultural fluency to leading diverse, international teams and delivering customer-centric solutions that scale.