Jo Hill is a marketing, customer, and digital transformation expert. Over the past 12 years, Jo has helped multiple travel and hospitality clients to develop effective strategies, design business and technology capabilities, organise resources, and implement change to deliver results.

Before making the move into consulting, Jo pioneered digital marketing for IHG in EMEA and went on to oversee over $1B in revenue generation globally.

Jo regularly helps organisations break down silos to transform how they engage and serve customers, improve performance, and build competitive differentiation. Throughout her career Jo has consistently observed how a strategic focus on customer experience, underpinned by the right data, technology, creativity, and skills, can serve as a key driver of business success.