Sabre Corporation, a global leader in travel software and technology, has entered a new long-term strategic partnership with InterparkTriple, a rising travel technology platform in South Korea. Building on their recent collaboration around AI-driven technologies, the new deal will see InterparkTriple leveraging Sabre’s global distribution system (GDS) to significantly expand its reach, tapping into Sabre’s advanced APIs and vast travel partner network to access a broad array of airline, hotel, and travel content, including NDC offers.
InterparkTriple is on a mission to help South Korea achieve an ambitious goal, attracting 50 million inbound tourists annually by 2028. The platform is particularly focused on drawing in ‘set-jetters,’ travellers inspired by destinations featured in TV shows and films. With Sabre’s technology at its core, InterparkTriple will be better equipped to craft personalised itineraries and introduce global travellers to both the iconic and hidden gems of South Korea.
“Sabre’s technology forms the backbone of our growth strategy,” said Jun Shin, head of InterparkTriple’s travel business group. “This partnership will allow us to expand not only in Korea but globally, offering travel content that showcases Korea’s unique charm. We believe this will help bring the country closer to realising its full potential as a tourism powerhouse.”
InterparkTriple, born from the merger of Triple and Interpark last June, plans to ramp up its offering of K-culture-centric tours, tapping into the worldwide fascination with Korean culture. The company is also eager to guide tourists beyond the usual attractions in Seoul, encouraging exploration into lesser-known regions of the country.
Sabre is equally enthusiastic about the collaboration. “We’re excited to work with InterparkTriple on multiple fronts and expand our presence in this key market,” said Brett Thorstad, Vice President, Sabre Travel Solutions, Agency Sales and Airline Distribution, Asia Pacific. “Having access to the best travel content is one thing, but the right technology partner is essential for meaningful growth. We’re proud that InterparkTriple has chosen Sabre’s GDS to elevate South Korea on the world tourism stage.”
The partnership marks a significant step in South Korea’s journey to become a global tourism hub, with technology playing a pivotal role in driving innovation and enhancing the travel experience for millions of visitors.