The Zipper Hotel & Apartments, a 168-room property that opened in November 2023, has achieved an unprecedented feat in hospitality: operating with a lean team of just six staff members. This revolutionary approach-enabled by the cutting-edge Like Magic platform-has reduced staffing by 80% compared to traditional hotels of its size while maintaining exceptional guest satisfaction and operational efficiency.
A Tech-Powered Solution
At the heart of this transformation is the Like Magic platform, an all-in-one solution integrating a booking engine, guest platform, employee interface, and monitoring tools. By automating 80% of daily tasks, Zipper Hotel manages most operations through a single dashboard, allowing the minimal team to focus on delivering personalised guest experiences.
The guest-centric system enables travelers to handle check-ins, create keyless room passes, order food, and request amenities like linens and pillows-all from their smartphones. Seamless communication is ensured through WhatsApp integration, adopted by 70% of guests, enhancing convenience and satisfaction.
Operational Excellence
The platform also equips staff with a traffic light notification system and real-time monitoring tools, enabling them to swiftly address any issues and maintain a smooth operational flow. This efficient model has allowed Zipper Hotel to redefine hospitality standards without compromising service quality.
Industry Experts Weigh In
Markus Feller, CEO of Like Magic, emphasised the broader implications of the Zipper Hotel’s success: “The Zipper Hotel exemplifies how technology can overcome staffing challenges, streamline operations, and deliver outstanding guest experiences. It sets a new benchmark in the hospitality industry, demonstrating how innovation can transform every aspect of hotel management.”
Otto Konstantin Lindner, Co-founder of The Zipper, praised the platform’s impact: “Like Magic has revolutionised our operations. With just six team members, we’ve created a model that is easy to manage, efficient, and loved by both staff and guests.”
Key Features of the Like Magic Platform:
Centralised Operations: One system for managing guest interactions and daily operations.
Automated Tasks: Simplifies check-in, food ordering, room access, and more.
Enhanced Guest Communication: WhatsApp integration ensures fast, seamless service.
Real-Time Monitoring: Tracks operational performance and guest journeys.
Transforming Hospitality
As labor shortages and rising costs challenge the hospitality sector, Zipper Hotel’s success demonstrates the power of integrating technology to streamline operations while elevating guest experiences. With its innovative use of the Like Magic platform, the Zipper Hotel & Apartments has set a new standard for tech-enabled, guest-first hospitality.
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