Thynk, a leader in next-generation hospitality commercial management, has partnered with Cvent, a global powerhouse in meetings and event technology, to enhance the capabilities of hotel and venue sales teams in driving business results. This new partnership brings together Thynk’s hospitality CRM, built on Salesforce, with Cvent’s renowned group sales and event management tools, promising a more integrated and efficient approach to managing MICE (Meetings, Incentives, Conferences, and Exhibitions) business.
This collaboration means that hotels and venues can showcase their spaces on the Cvent Supplier Network (CSN), one of the world’s largest platforms for sourcing and booking events, allowing properties to attract planners and respond to requests for proposals (RFPs) more effectively. Additionally, with the Smart Custom Proposals feature, sales teams can create high-quality, interactive proposals that help them stand out in a competitive market. Cvent’s Event Diagramming tool further streamlines event planning, enabling seamless communication and collaboration with planners through real-time visualisation.
The integration between Thynk and Cvent is set to launch as a pilot by the end of this year, with Postillion Hotels stepping in as the first customer to benefit. Erik-Jan Ginjaar, Managing Director of Postillion Hotels, expressed excitement about the partnership, noting that “Thynk’s integration with Cvent will enable our teams to accelerate our growth in MICE business. Cvent and Thynk have valued our input, and it’s exciting to see our ideas reflected in this new tool.”
At its core, this partnership aims to deliver an efficient, fully integrated solution that can streamline the MICE business management process, reduce manual tasks, and ultimately help hotel sales teams close deals faster. With a strong focus on data quality and lead management, these integrations give sales teams tools to drive a more strategic and consistent sales approach, which has the potential to increase productivity and maximise revenue.
Jim Abramson, VP of Product Management at Cvent, noted, “This partnership with Thynk expands our ability to empower hotels to attract and win more MICE business. Together, we’re setting a new standard for sales performance and operational efficiency in the hospitality industry.” Pascal Petit, Co-founder & CEO of Thynk, emphasised the significance of the collaboration, stating, “We are redefining the way hotels and venues approach sales management. This partnership will help our clients close more business and set a new standard for sales in the hospitality sector.”
With real-time data synchronisation, personalised guest experiences, and advanced reporting tools, this partnership between Thynk and Cvent represents a major step forward for hoteliers aiming to enhance their operational efficiency and elevate guest services.
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