Strawberry Hotels, a well-established chain known for its diverse range of properties and commitment to innovation, has announced a partnership with Flexkeeping, an advanced hotel operations platform, to enhance operational efficiency, increase service quality, and improve staff satisfaction across its 245+ properties. Flexkeeping’s platform will help the chain’s hotels, from boutique establishments to large 800+ room sites, address the unique operational demands posed by both scale and historical architecture.
The move to adopt Flexkeeping reflects Strawberry’s strategic focus on selecting technology that supports operational savings and aligns with its commitment to sustainability. With Flexkeeping, tasks such as housekeeping, guest service requests, and work schedules are now digitally managed and automatically assigned, creating a streamlined approach that reduces workload imbalances and helps optimise labour costs.
Sven Ephithite, Strawberry’s Director of Tech Hotel Openings and Systems, shared his enthusiasm about the collaboration: “Flexkeeping integrated seamlessly into our existing tech stack and was 100% stable from day one. The positive impact on staff satisfaction was immediate.”
The benefits of Flexkeeping’s automation are evident across the properties. By basing scheduling on guest reservation data, Strawberry’s hotels are reducing the risk of miscommunication and ensuring that all tasks are managed efficiently. Iluta Skromane-Almo, Style Manager at Clarion the HUB, praised the system’s data insights, stating, “We now have a better understanding and control over why we didn’t reach our efficiency targets, so we can improve in the future.”
The partnership with Flexkeeping is also helping Strawberry prioritise sustainable practices. The platform’s digital tools reduce the need for physical resources, allowing departments to minimise paper usage and waste. “Flexkeeping delivers beyond hotel operations,” added Ephithite. “It’s becoming a tool to provide more personalised services for our guests. It facilitates real-time information between departments, improves response times, and ultimately elevates the overall guest experience.”
Luka Berger, CEO of Flexkeeping, expressed pride in the partnership, saying, “We are very proud of the vote of confidence that Strawberry has put in us. It’s fantastic to work in such an open and driven environment, where we’re clearly building the future of hospitality together.”
Reflecting on the collaboration, Ephithite noted the alignment between Flexkeeping’s culture and Strawberry’s mission: “Very early on in the process, we recognised that the culture at Flexkeeping is very close to our own. Their ability to collaborate effectively and challenge us has shown they are the right partner for what we want to build in the future.”
With Flexkeeping now a cornerstone of its operational strategy, Strawberry Hotels is well-positioned to continue delivering efficient, sustainable, and guest-centred services, setting a new benchmark for hospitality operations.
Subscribe to our newsletter below